LAKE BUENA VISTA, Fla., April 1, 2009 — By planting one tree for each eco-friendly, reusable tote bag produced, Disney is helping the Conservancy reach its goal of planting one billion trees in Brazil’s Atlantic Forest by 2015. Disney is planting nearly 100,000 trees in total.
As one of the world’s most endangered tropical forests, the Atlantic Forest is a priority conservation location. It is home to an estimated 2,180 species of mammals, amphibians, reptiles, fish and birds ? or 5 percent of all vertebrates on Earth. Centuries ago the forest covered nearly 580,000 square miles – an area the size of the U.S. eastern seaboard from Maine to South Carolina. Today, only 7 percent remains, much in isolated fragments.
The Nature Conservancy, along with local and international conservation organizations and a host of public and private partners, is committed to bring about the rebirth of the Atlantic Forest through the implementation of a large-scale reforestation plan to plant one billion trees and conserve millions of acres in protected areas.
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To learn more about The Nature Conservancy visit, www.nature.org or the project’s website at plantabillion.org.