‘The Lion King’ 3D to Have Limited Theatrical Run in September (Trailer, TV Ad)

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Walt Disney Studios has formally announced that The Lion King, which has received a full 3D treatment following the critically-acclaimed 3D treatment of Beauty and the Beast, will receive a two-week limited theatrical run beginning September 16, 2011, leading up to the release of the film on 3D Blu-ray on October 4 (for full details on the 3D Blu-ray release, see our exclusive report).

The Lion King is the best-selling home entertainment release of all time—and this is The Lion King like never before,’ said Bob Chapek, president of distribution, The Walt Disney Studios. ‘The all-new 3D format immerses viewers in the epic settings and puts them face-to-face with these beloved characters. We’re showcasing one of the all-time favorite Disney movies in theaters and making it available in Blu-ray hi-def and in Blu-ray 3D—it’s the must-see, must-own title for everyone.’

Walt Disney Studios has announced that the limited run will be made in a very wide release, the largest since the film first made its debut in 1994.

Walt Disney Studios Home Entertainment has also released the following trailer (top) and television advertisement (bottom) for the special presentation/home video release:

Disney’s El Capitan Theatre in Hollywood appears to have a longer engagement for the film planned, beginning as early as September 2. Tickets are now available for purchase at the El Capitan’s website.

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