Hero Ventures, a Los Angeles based entertainment company, announced today that it is teaming up with Marvel Entertainment to create ‘The Marvel Experience,’ an innovative, traveling experience, featuring dozens of Marvel’s iconic Super Heroes. This attraction will appeal to a multi-generational audience and will leverage state-of-the-art interactive and multimedia technology, including a 4D motion ride and original 3D animated features, allowing fans to be a part of the action. The tour comes to life in 2014.
‘The Marvel Experience’ is a first-person super hero adventure in which audiences step into the Marvel Universe to become a part of the story and the action. Innovative tour elements include a one-of-a-kind, traveling dome complex the size of two football fields developed exclusively by Hero Ventures. In addition to the 4D motion ride and 3D animated features, other components will include digitally projected animation, motion-comic book origin stories, virtual reality and holographic simulations, dynamic interactive activities, as well as integrated social media touch points which are carefully woven into the rich narrative story line at every twist and turn. In addition, the Tour will include both a themed megastore and cafe, featuring unique and exclusive merchandise and concessions.
Founded by sports and entertainment industry entrepreneurs Rick Licht and Doug Schaer, Hero Ventures is dedicated to producing unique themed entertainment experiences. Solidifying the management team are Michael Cohl, former Live Nation Chairman and legendary live event impresario, along with his ‘Spider-Man: Turn Off The Dark’ co-producer and PRG founder Jeremiah ‘Jere’ Harris, who will serve as lead producers. The team is rounded out by co-founding partner Jason Rosen.