‘The Princess And The Frog’ Merchandise Sales Exceed Projections; New Disney Store Promotion

GLENDALE, CA — November 17, 2009 — Weeks before the theatrical release of Disney’s upcoming animated feature The Princess and the Frog, the excitement for film-inspired merchandise is already building in a big way as anticipation for the film intensifies. Since its launch just a few weeks ago, the merchandise has already begun out-selling other Disney Princess items by double digit percentages. At Disney Store locations nationwide and DisneyStore.com, the Princess Tiana Halloween costume and role-play dress were best sellers. At major retailers, top sellers include The Princess and the Frog-inspired dolls, play sets and books. The Princess and the Frog toys have also captured industry praise as the Princess Tiana doll tops FunFare magazine’s “Holiday Hot Dozen” list and the Toys”R”Us “Fabulous 15″ Holiday list.

The Princess and the Frog introduces Disney’s newest princess character in more than ten years and the first African-American Disney princess. The product line from Disney Consumer Products (DCP) is supporting the film with a wide range of products spanning toys, fashion, home décor, food, personal care, beauty, stationery, books and an assortment for adults including collectibles, art, bridal wear and couture fashion.

“It is typical with any major Disney film to see movie-inspired product available as early as six weeks prior to the film’s release, and the same is true for The Princess and the Frog,” stated Mary Beech, vice president franchise development and marketing for Disney Consumer Products. “However, the historic release of The Princess and the Frog film has generated tremendous consumer excitement well in advance of the film – and sales thus far have exceeded projections, something that is remarkable for characters that fans are not yet completely familiar with.”

The Princess and the Frog is also a hit on the social media circuit, as well: DCP is taking fans and families behind the scenes with an exclusive The Princess and the Frog YouTube video series that premiered today on its channel www.YouTube.com/DisneyLiving. The series will provide an inside look at how some of the most interesting products came to life and will release new videos weekly leading up to the national release of the film on December 11th. From never-before-released footage such as interviews with Anika Noni Rose, film voice for the Princess Tiana character to the unveiling of the Princess Tiana wedding gown live on the runways at New York Bridal Week and cooking demonstrations from Princess Tiana’s Cookbook Recipes for Kids, the videos will delight any Disney and Disney Princess fan.

The Princess and the Frog merchandise assortment:

Disney Store
Disney Store is offering an enchanting assortment of exclusive products plus bayou-inspired in-store and window product displays that set The Princess and the Frog apart as the premiere holiday film. On Nov. 20 just before the famed Festival of Lights, Disney Store will unveil a truly magical window display in its Michigan Avenue flag ship store in Chicago featuring a beautiful scene from the new film. And beginning Nov. 30, it will dedicate all of its 229 windows in North America to The Princess and the Frog. Products available only at Disney Store and www.DisneyStore.com include: a hand-crafted jewelry box, bookends, a Reyn Spooner Hawaiian shirt featuring a jazz-inspired print, a snow globe depicting Princess Tiana and Prince Naveen in a wedding scene, role play costumes such as a one-of-a-kind wedding dress, plush dolls representing key characters, and exclusive dolls.

Toys & Electronics
The Princess and the Frog toy line comes alive in vibrant hues of purple, green, gold and blue and is accented with decorative elements reminiscent of New Orleans and the bayou. Available at major retailers nationwide, these new playthings include the beautiful Just One Kiss Disney Princess Tiana Doll dressed in her sparkly blue ball gown that lights up, Princess Tiana Doll outfitted in her shimmering bayou dress, a variety of Princess Tiana role play costumes, play sets and plush dolls featuring key characters from the film and cuddly and comical The Princess and the Frog Kissing Frog plush.

Fashion & Home
Girls of all ages can live like a princess with an array of new fashion and home décor products inspired by Princess Tiana. Young fashionistas can embrace their inner princess with fashion collections available at department stores nationwide; the beautiful Princess Tiana Watch & Tiara available at JC Penney; and The Princess and the Frog girls bedding available at department stores nationwide.

DCP has also collaborated with top designers to create unique couture apparel and accessories. A Princess Tiana inspired bridal gown will be added to the successful Kirstie Kelly for Disney Fairy Tale Weddings collection in spring 2010. Trend-forward “Art of Princess” fashion tops are also available at specialty boutiques. Kidada Jones for Disney Couture will introduce a new line of stunning gold jewelry at specialty retailers.

Collectibles
Collectors will be eager get their hands on a variety of beautifully crafted and detailed collectible items featuring Disney’s newest princess including the limited-edition porcelain Princess Tiana “Wishing On The Evening Star” collectible figurine statue by Enesco, LLC which comes with a certificate of authenticity and is available from Walt Disney Classics Collection and specialty dealers. A one-of-a-kind oil masterpiece from Thomas Kinkade depicts Princess Tiana and Prince Naveen in a gorgeous scene from the film.

Health & Beauty
A princess is beautiful inside and out and DCP has collaborated with top health and beauty brands to create princess-worthy products including the “Magical Collection” by Carol’s Daughter which offers hair care and bubble bath products available at specialty stores, www.carolsdaughter.com, Disney Store and www.DisneyStore.com. Additional products include The Princess and the Frog role-play cosmetics and Band Aids by Johnson and Johnson available at mass retailers.

Food
The Disney food assortment also offers a selection of The Princess and the Frog items including Tummy Ticklers juices and Kellogg fruit snacks available at select grocery stores nationwide.

Stationery
The Princess and the Frog stationery assortment includes craft and activity sets, journals, sticker packets, paper party sets, calendars and Holiday wrapping paper among other offerings available at major retailers nationwide, Party City, Party America, and independent and online specialty party stores.

Fans can get regular updates on The Princess and the Frog and its inspired products by signing up to become a fan on Facebook www.Facebook.com/DisneyLiving and following us on Twitter www.Twitter.com/DisneyLiving for a chance to win unique merchandise.

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2 thoughts on “‘The Princess And The Frog’ Merchandise Sales Exceed Projections; New Disney Store Promotion

  1. Great! I'm excited and I have a list of things to buy for my daughter. Although my daughter is Black and Korean and doesn't exactly look like Tiana, she is a great representation for all little girls with color to have in their bedroom….way to go Disney!!

  2. Great! I'm excited and I have a list of things to buy for my daughter. Although my daughter is Black and Korean and doesn't exactly look like Tiana, she is a great representation for all little girls with color to have in their bedroom….way to go Disney!!

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