This year, the Walt Disney Company appears to be celebrating synergy more than anything else and they’ve taken it to a whole new level here.
With very limited cross-over in the past, the Walt Disney Company has done well to keep its merchandising lines completely separate from each other. Even when Disney owned the Disney Store the first time, the merchandise found at the Theme Parks (often marked with both the Walt Disney World and Disneyland logos along with a golden castle logo) was primarily available only at the theme parks or mail order (or the occasional shopping by proxy), but never at the Disney Store or online.
All that has now changed as DisneyShopping.com (aka DisneyStore.com) is now featuring select Theme Park merchandise including ears that can be personalized (mail order could not offer the embroidery), autograph books, toys, housewares and more.
You can view the online theme park merchandise now on sale online at DisneyParks.com/store.
P.S. Make sure you look at the selection on the menu on the left side. There’s a ton of theme park items being sold online.