Threadless has announced a new collaboration with Disney Consumer Products, in its popular “Threadless Loves…” design challenge series. As Threadless celebrates its tenth anniversary as the crowdsourcing poster child, it’s evolving from a t-shirt design shop and giving its online community of artists more platforms to show off their talent. From t-shirts and hoodies, to flip flops, iPhone cases and even Dell laptop designs, Threadless is growing up and other companies are taking note — including one of the most well-known brands in the universe — Disney.
For Disney-specific challenges, artists will be able to create work inspired by iconic visuals of specific Walt Disney properties, the first being TRON: Legacy, where artists will create their interpretation of TRON, before the new film hits U.S. theaters on Dec. 17, 2010. TRON has burned awesome futuristic images of the gaming-verse into all our minds. Threadless is celebrating the upcoming release of TRON: Legacy, and honoring the original TRON movie with this design challenge. There will be one grand prize winner, but additional artists may also have their design printed on other super secret opportunities coming up. The winning design could net a ton of amazing stuff, including TRON: Legacy-inspired Oakley sunglasses, a $500 gift certificate from Threadless, Monster headphones, $3,000 from Threadless and the most coveted prize – a custom Tron motorcycle suit from UD Replicas. Artists have until October 17th to submit their design.
“Threadless is super excited and honored to be collaborating with Disney on TRON: Legacy and other upcoming projects,” said Jake Nickell, founder of Threadless. “Teaming up with Disney makes absolute sense since Threadless has a global community of talented artists and Disney has a fantastic collection of iconic art for them to utilize in their designs. Our existing community as well as artists new to Threadless will be amped to re-imagine, reinterpret and remix visual elements from Disney, starting now with TRON: Legacy.”
Of this collaboration with Disney, Wilson Fong, Business Development Director for Threadless states, “Threadless is excited to let our millions of customers know more about upcoming Disney releases, while driving value to artists and designers. Our aim with this collaboration is not only for artists to have fun creating compelling new artwork inspired by Disney themes but to also have a good chance at getting their work seen by millions of people world wide.”
For more information on Threadless and Disney’s first collaboration on the TRON: Legacy design challenge, visit http://www.threadless.com/loves/tronlegacy.