Dec 28

‘Disney Time’ Promotion to be Announced During ABC’s New Year’s Eve Broadcast

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Limited Time Magic announcement in New York's Times Square

Viewers of the Disney Parks Christmas Day Parade, which recently aired on ABC, may have caught notice that co-host Maria Menounos mentioned she would be making a special Disney Parks announcement during ABC’s broadcast of ‘Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest’ this upcoming Monday evening.

A similar announcement was made last year regarding the ‘One More Disney Day’ campaign in which the Disney Parks on both coasts honored the leap year by remaining open all night long for the parks fans that managed to brave it. That announcement, however, was a poorly guarded secret and the campaign had been known about in some form or another for months prior to the actual announcement (we reported on it as early as August of 2012).

Since then Disney Parks has announced a new campaign for 2013, ‘Limited Time Magic.’ Perhaps taking a cue from its previous self-leaks, the campaign was kept well under wraps. So much so that we admit that while we knew there would be a Times Square event a couple of weeks prior, we didn’t learn about the ice sculpture until the evening before and of the ‘Limited Time Magic’ moniker just a few hours before the event began.

So while the Disney fanbase impatiently awaits the first new details of ‘Limited Time Magic’ (via the Disney Parks blog and LIMITEDTIMEMAGIC.COM) and how Disney Parks plans on celebrating the beginning of the new year, albeit temporarily, we are preparing to tell you about another campaign brewing: ‘Disney Time.’

Curb your excitement however because what we do know of ‘Disney Time’ is fairly limited at this time. We do know that it will consist of some large sweepstakes which will be part of the announcement (if not the announcement itself) and that Disney Parks has already registered and is preparing websites such as DISNEYTIMESWEEPS.COM (which seems to have seen the most work done, but is not currently available for public viewing), DISNEYTIMESWEEPSTAKES.COM and DISNEYTIME.CA.

We hope to have more information shortly and invite anyone who may have additional details they’d be willing to share to use the contact form on the site. Tips can be made anonymously.

UPDATE #1: 12/28/12 – We now have the following teaser video which confirms ‘Disney Time’