TOY FAIR: Disney and Marvel Branded CuddleUppets

Disney CuddleUppets - Lambie, Hallie, Agent P

If you’ve seen at least three advertisements on children’s television lately, you’ve no doubt seen the one for CuddleUppets by Jay@Play. For the uninitiated, CuddleUppets are precisely what the earworm of the jingle says — blankets with puppets. Children can wrap themselves up with the cuddly blanket portion of the CuddleUppets while manipulating the puppet portion with one hand. For your convenience, we’ve embedded the commercial below — you’re welcome!

Beginning this spring, Jay@Play will be releasing an entirely new line of CuddleUppets featuring popular characters from across the Disney brand. Pictured above are Lambie and Hallie from the popular Disney Junior show ‘Doc McStuffins,’ along with Agent P from Disney XD’s ‘Phineas and Ferb.’ Additional characters waiting to hit the shelves include Sulley from Disney/Pixar’s Monsters Inc. and Monsters University, Mickey Mouse, Minnie Mouse, Winnie the Pooh and Tigger. Also included in the bunch are Marvel’s Spider-Man and the Incredible Hulk from Disney XD’s ‘Ultimate Spider-Man’ and ‘Avengers Assemble,’ respectfully. While both the Marvel CuddleUppets allow children to manipulate the head, the mouths do not open as they do on other entries in the line.

The Disney CuddleUppets should be hitting the shelves in May and June at most major retailers such as Walmart, Target and Amazon. In addition to CuddleUppets, Jay@Play informs us that they will be producing Disney branded Shamzee pillow cases and that it’s likely the Disney characters will be incorporated into their entire line over time.

Note that packaging featured here is for positioning only (FPO), is not final and thus is subject to change.

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