‘Toy Story’ 20th Anniversary Logo Reveal


'Toy Story' 20th AnniversaryAs a lead-in to a promotion for the Blu-ray release of ‘Toy Story of TERROR!,’ Walt Disney Studios Japan has offered a first look at what could be the official logo commemorating the 20th anniversary of Toy Story. The first feature-length computer generated film, Toy Story was first in theaters on November 22, 1995 and has since produced two sequels (with Toy Story 4 on the way, co-directed by John Lasseter and Josh Cooley), as well as multiple television specials. You can find the promo embedded below. At this time, there is no indication as to whether this will indeed be the official logo or if another logo will be used entirely domestically or if there will be multiple logos featuring other characters.

Disney Consumer Products has already promised to roll-out a commemorative toy line beginning this summer that will include ‘a broad assortment of characters in a collectible figure range, favorite characters in action figure form and true-to-film talking versions of Buzz, Woody and Jessie.’ Earlier this year at the International Toy Fair in New York, Mattel announced plans to re-release several of its figures from the past in both buddy-pack and multi-figure packaging assortments. Meanwhile Disney Music Group had announced plans for a CD-release in its new Legacy program but has since placed the release on hold, hoping it will be released in time for the Disney D23 Expo, potentially indicating something more planned from Walt Disney Studios in honor of the event.

ETA: According to @rwmead, the text that appears beneath the logo in the advertisement translates into ‘Friends Forever.’

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