After making memories with his heroic play in Super Bowl XLV, what is Green Bay Packers quarterback Aaron Rodgers going to do next? In the frenzied moments just after the Packers claimed the National Football League championship Sunday night in Dallas, he stood in front of a TV camera and shouted five words that have become an almost iconic reaction to milestone achievements: “I’m going to Disney World!”
Rodgers’ pronouncement, part of the production for one of TV’s most enduring and celebrated commercials, was captured after the Packers’ 31-25 victory over the Pittsburgh Steelers – a game during which he completed 24 passes for 304 yards and three touchdowns. It added up to be a catalyst for the Packers’ first Super Bowl celebration since 1997 and fourth all-time.
This latest commercial is the 44th of a series that began in 1987 following Super Bowl XXI. The first “I’m going to Disney World” commercial, featuring New York Giants quarterback Phil Simms, was regarded as a groundbreaking concept – a produced national commercial involving a current event, airing on major networks within hours of its conclusion. Rodgers joins a lineup of people from sports and beyond who have celebrated milestone accomplishments in “I’m going to Disney World” commercials.
Later today, Rodgers is scheduled to be at the place where millions of vacationers make memories celebrating their own personal milestone moments – Walt Disney World Resort. He will be joined in the Magic Kingdom by NFL Youth Football players, who will participate with the Packers star in a Super Bowl celebration parade down Main Street, U.S.A.