The Walt Disney Company to Celebrate 45 Years of “it’s a small world” in 2011
For the 1964 Worlds Fair in New York, Walt Disney was commissioned by the Pepsi-Cola Company to produce an attraction to benefit the United Nations Children’s Fund (UNICEF). With less than a year to create it — and with the vision of former Disney Imagineer Mary Blair and catchy tune by the Sherman Brothers – Disney introduced “It’s A Small World” to the public. In 1966, the attraction re-opened at Disneyland, albeit in a modified form, and ‘the happiest cruise ever to have sailed’ has been a perennial favorite for millions at Disney Parks around the world since.
In honor of the 45th anniversary of the attraction at the Disneyland Resort, The Walt Disney Company is preparing to roll-out a year long celebration across its business units, partnering once again with the United Nations to benefit UNICEF.
Beginning in March, Disney Consumer Products will launch a new line of infant through youth (sizes 0 months – 6x) sized clothing and accessories inspired by recently discovered concept art for the attraction by Mary Blair. Fashions inspired by the Japanese portion of the attraction, such as the concept samples pictured (via Fast Code Design) will kick off the collection to be followed by India in the summer, Scotland in the fall and Russia in the winter. Designers have been commissioned to create premium outfits for the collection that will benefit charity, beginning with a backpack and toddler outfit designed by Lauren Bush to benefit FEED, her own collaboration with the United Nations.
Disney Consumer Products has also confirmed collaborations with Petunia Pickle Bottom, TOMS Shoes, Trumpette, Baby Nay and Mighty Fine. This line of clothing, which ranges in price between $18 – $56, will be available exclusively at Nordstrom. Look for more information soon.
In August, Disney Publishing Worldwide will be releasing several books aimed at children featuring all new artwork inspired by Mary Blair including Recipes from Around the World: A Cookbook for Kids, Small World: Hello, World!, Small World: Furry Friends and Small World Picture Book with CD.
Naturally Disney Parks and Resorts will also be getting into the action along with a special Disney D23 member event. Expected celebrations include an international kids-fashion runway show, a pop-up shop and cocktail party amongst other surprises.