Walt Disney Signature Line Enters Home Theater Market
The upscale Walt Disney Signature collection has expansion plans for the upcoming High Point Market and will be adding home theater seating and case goods, as well as an outdoor furniture line.
The home theater line is designed by designer Theo Kalomirakis and will be produced by German manufacturer W. Schillig. The outdoor line is being offered through Veneman Collections.
The home entertainment line will feature three styles of coordinated upholstery and case goods, and will incorporate built-in surround sound speakers and simple multi-media connectivity.
“When the lights go down the room has to completely disappear,” said Kalomirakis, owner and founder of TK Theaters. “It’s you and the movie on the screen. Walt Disney’s films are so compelling because he understood this, and was one of the pioneers in making it happen. Our furniture is completely designed to incorporate the technology so that no one has to see the technology. The only thing you see is the movie on the screen.”
The line features armoires and credenzas with high quality built-in speakers, subwoofers, and MP3 docking stations. Complementing the collection are coordinated sofas, arm chairs, cocktail tables and side tables. The credenza houses hidden electrical outlets that power audiovisual equipment with a single external chord. Hidden speakers and subwoofers built right into the unit provide superb sound quality without compromising room design. The included MP3 docking station connects portable media devices to play music in surround sound.
“With the rich history of innovation by Walt Disney in film and sound technologies, Theo Kalomirakis for Walt Disney Signature is a natural extension of the brand,” said Robert Oberschelp, director, Walt Disney Signature, Disney Consumer Products. “This new line brings sophisticated design and the latest in surround sound technology together with the creativity of Disney.”
Currently, Drexel Heritage, The Rug Market and Lighting by Minka all hold licensing agreements for the Walt Disney Signature line.