The New York Chapter of the Public Relations Society of America recently held its 22nd annual Big Apple Awards event in New York City. From a record of 186 entries, 37 awards and 18 honorable mentions were given. “The winning agencies demonstrated a gold standard in public relations, a clear understanding of client objectives and flawless execution,” said PRSA-NY President elect, Irene Maslowski.
In order to be eligible for the award, the entrant must be located in the New York/New Jersey/Connecticut Tri-State Area and had to perform most or all of the actual work on the program, which could have been executed anywhere within the United States. The panel of judges was comprised of experienced, senior level public relations practitioners, representing a broad range of disciplines.
For their work on the Walt Disney World Online Moms Panel, Coyne Public Relations won in the category of Marketing Consumer Services: Travel and Tourism/Hospitality.