Guests at the Disneyland Resort recently got more than they bargained for when checking out a digital billboard for Alice Through The Looking Glass (May 27, 2016). Among the still images of various characters from the film, the Mad Hatter turned out to actually be a live stream of Johnny Depp himself in full Mad Hatter regalia. You can find the publicity stunt embedded below.
In Disney’s Alice Through the Looking Glass, an all-new spectacular adventure featuring the unforgettable characters from Lewis Carroll’s beloved stories, Alice returns to the whimsical world of Underland and travels back in time to save the Mad Hatter. Directed by James Bobin, who brings his own unique vision to the spectacular world Tim Burton created on screen in 2010 with Alice in Wonderland, the film is written by Linda Woolverton based on characters created by Lewis Carroll and produced by Joe Roth, Suzanne Todd and Jennifer Todd and Tim Burton with John G. Scotti serving as executive producer. Alice Through the Looking Glass reunites the all-star cast from the worldwide blockbuster phenomenon, including: Johnny Depp, Anne Hathaway, Mia Wasikowska and Helena Bonham Carter along with the voices of Alan Rickman, Stephen Fry, Michael Sheen and Timothy Spall. We are also introduced to several new characters: Zanik Hightopp (Rhys Ifans), the Mad Hatter’s father and Time himself (Sacha Baron Cohen), a peculiar creature who is part human, part clock.
Presented in Digital 3D™, Real D 3D and IMAX® 3D, Disney’s Alice Through the Looking Glass opens in U.S. theaters on May 27, 2016.