Toyota has released its sixty-second ‘Big Game’ ad for the 2014 Highlander which features ex-NFLer/actor Terry Crews playing straight man to Disney’s Muppets. The ad, which will air during the second quarter of the game, is embedded below along with our gallery of stills from the commercial — as well as behind the scenes — that had been provided to us earlier.
With their over-the-top personalities, the Muppets teach Crews’ character a thing or two about ‘unborifying’ his lifestyle as they ‘borrow’ his sweet ride, the Toyota Highlander. The spot features humorous hijinks, dancing and surprises — and no Muppet caper would be complete without an original song. Viewers will see that with seating for up to eight human passengers or more than a dozen Muppets, the all-new Toyota Highlander has plenty of room for everything — everything except boring.
In addition to the commercial — which will air during the second quarter of the game — the Muppets gang will provide real-time updates as they travel to the big game in their Toyota Highlander on February 2. Fans and customers are invited to chat live with the Muppets on game day by tweeting @Toyota or using #NoRoomForBoring.