Aug 29

Wizards of Waverly the Movie Charms Audiences with 11.4M Viewers

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With over eleven million total viewers, Disney Channel’s 77th original movie became the second most popular Disney Channel Original Movie (DCOM) ever in terms of total viewers (HSM2 holds on to first) last night.

It was the most viewed event on all of television last night across all channels, almost doubling that of CBS, and joins both Wizards on Deck with Hannah Montana and the Princess Protection Program to make the Disney Channel home to the top 3 scripted cable programs of the summer. Even more impressive, the Disney Channel holds the 4 most viewed scripted programs since 2007 with High School Musical 2, Wizards of Waverly Place the Movie, an episode of Hannah Montana and Wizards on Deck with Hannah Montana.

Also debuting on Friday was the special event Lights, Camera, Take Action! Backstage with Disney’s Friends for Change which took in a respectable 4.8M viewers.

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