ESPN – together with Anschutz Entertainment Group (AEG) and the Los Angeles Coliseum – will celebrate its 16th annual action sports event, the X Games, entirely downtown between STAPLES Center, Nokia Theatre, the Los Angeles Coliseum and L.A. LIVE. The 2010 event will mark the seventh consecutive year that the X Games will take place in Los Angeles. Thirty-one hours of live X Games programming on ESPN and ESPN2 – all in high definition – will be aired July 29 through August 1, as well as on ESPN International, ESPN.com\action, ESPN Classic, ESPN3.com, and SportsCenter.
“It has been seven years since we first had X Games events at the Los Angeles Coliseum, and ESPN couldn’t be more thrilled to be returning this year with several of our sports,” said Jack Wienert, ESPN executive director, X Games Event Management. “As the X Games franchise continues to grow, we are proud and excited about our continued great relationship with AEG as we expand our presence this year downtown at STAPLES Center and L.A. LIVE.”
Lee Zeidman, STAPLES Center, Nokia Theatre and L.A. LIVE Sr. Vice President & General Manager, said: “STAPLES Center, Nokia Theatre, L.A. LIVE and AEG are incredibly excited to expand our partnership with ESPN and the X Games in downtown Los Angeles. The ability to activate the entire L.A. LIVE campus for four days with non stop X Games events is something that everyone is really looking forward to this summer, and X Games 16 will undoubtedly be an experience fans will not want to miss.”
“We couldn’t be more excited to have the X Games back at the Coliseum,” said Pat Lynch, general manager for the Los Angeles Memorial Coliseum & Sports Arena. “As the original home to the precursor of the X Games, the original motocross, we truly appreciate and love showcasing this world-class action sports event.”