What comes after the successful ‘Year of a Million Dreams,’ ‘What Will You Celebrate?’ and ‘Give a Day, Get a Disney Day’ campaigns for Disney Parks and Resorts?
A recent application with the US Patent and Trademark Office for Walt Disney Parks and Resorts offers up a service mark with the name Let the Memories Begin. There is no additional information beyond the service mark itself but it certainly does lend itself to a marketing slogan (but not quite up to the promotion level). In other words, it’s probably more Where the Magic Lives than What Will You Celebrate? but only time will tell for sure.