SAN FRANCISCO, Sept. 22 — Gap’s nationwide search for babies and kids with a twinkle in their eye, charm in their smile and an expressive personality to match has officially started. Today Gap launched its fourth annual Gap Casting Call, a nationwide contest to find the next faces of babyGap and GapKids. This year, Gap is teaming up with online parenting site, Disney Family.com, offering phenomenal prizes and more chances to win with its first-ever America’s Fan Favorite and Voters’ Sweepstakes awards.
“Casting Call is one of our favorite programs and this year we want to make it bigger and better than ever,” said Pam Wallack, president of babyGap, GapKids and GapMaternity. “The contest is a unique and fun way for us to interact with our customers and their children and we are extremely excited to be partnering with Disney, a brand synonymous with not only families but also family entertainment, to enhance the program and add a little something special to this year’s Casting Call.”