ESPN is in a New York state of mind with ESPNNewYork.com, the latest edition of ESPN’s network of local sites and newest destination for New York sports news and information. The site features exclusive, original content from local contributors, locally relevant content created from ESPN’s multiple platforms and branded programming.
“We are committed to offering a truly local experience with these sites, and thus with the launch of ESPNNewYork.com, we are dedicated to finding contributors and authentic voices that have a passion for all things New York, an expertise on the hometown teams and a real, meaningful connection with fans in the NY area,” said Jim Pastor, senior vice president and general manager, ESPN Local. “Our mission is to serve sports fans, and in just one year, we’ve managed to establish a deeper relationship on a local level with fans in Chicago, Boston, Dallas and Los Angeles. They are each among the top local sports destinations for fans in their respective markets, and we have high hopes for New York as we build our presence from the solid foundation we’ve established through the success and reach of our owned and operated station, ESPN Radio 1050 AM.”
The site launches under the day-to-day editorial leadership of new executive editor Leon Carter, a news veteran with over 24 years of experience with the NY sports media world, most recently as sports editor for the New York Daily News and previously with Newsday. He is an award-winning editor who has covered the NY area sports scene since 1984.
In 2009, Carter was honored with the Legacy Award from the National Association of Black Journalists for his efforts promoting diversity in the newsroom and guiding the careers of more than 250 minority journalists over the past 16 years. He co-founded and continues to instruct at the Sports Journalism Institute, an intensive nine-week training and internship program for aspiring minority journalists held every summer since 1993.
“New York is one of the world’s greatest sports cities, home to one of most passionate fan bases and some of the most storied franchises in sports,” said Rob King, vice president and editor-in-chief, ESPN.com. “Leon is a veteran of the NY media world who truly understands the NY area sports landscape. His leadership will drive the editorial direction of ESPNNewYork.com and build a sports site for true NY sports fans.”