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Selena Gomez Becomes Spokesperson for Borden Milk

DALLAS, April 13 — Elsie-the-cow is getting a bit of a makeover as Borden, the number-one dairy in Texas, this week unveiled new
packaging design and an exciting new ad campaign featuring one of Disney’s hottest stars, Selena Gomez.

Keeping the Borden brand current with families, the new label designs will be on all Borden milk containers in the dairy case later this month. New television and radio ads featuring the teen star of the “Wizards of Waverly Place” with Elsie-the-cow will spotlight the brand across the region.

Disney Launches Fab Five and Classic Comics in India

Disney Publishing Worldwide (India), a division of Walt Disney Company (India), has announced a licensing agreement with local publisher Junior Diamond to publish Disney comic books, both in English and Hindi.

Featuring Disney’s characters, Mickey Mouse and Donald Duck, the 32-page comic book will be priced at Rs 25. Roshini Bakshi, regional director, Disney Consumer Products said, “Every month, we will print 50,000 copies for each character and launch 2 titles under Mickey and Donald respectively per month.” Disney is gunning to reach 10,000 points-of-interest within the first month of launch.
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The Psychology Behind Boys and Disney XD

The New York Times offers an article which looks into how the Walt Disney Company has attempted to reach out to a market many feel it has been neglecting over the years while competition has stepped it up. Read it here.

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Pro Athletes Mentor Action Sports Amateurs in Disney XD’s Newest Reality Series, ‘Next X’

Production has begun on “Next X,” an exciting reality sports series developed by Disney XD in association with ESPN, featuring five of the world’s top professional action sports athletes mentoring promising young amateurs in their chosen sport, showing them how to crank up the action, hone their technical tricks and skills and to go “big time,” imagining, learning and growing to be the next action sports superstar. The eight-part short-form series will debut MONDAY, JUNE 8 (7:05 p.m., ET/PT) on Disney XD, DisneyXD.com and DisneyXD mobile platforms. The story will culminate in August with a 30-minute television and online special highlighting the amateur athletes’ VIP experience at X Games 15.
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‘Hannah Montana’ Rocks North American Box Office

LOS ANGELES (Reuters) – Walt Disney Co’s “Hannah Montana: The Movie” doubled forecasts by earning $34 million worth of tickets at the Easter weekend box office in North America, as young fans of teen starlet Miley Cyrus rushed to see their heroine’s first big-screen outing.

The movie ranks as the second-best Easter opening, following 2006′s “Scary Movie 4″ with $40 million.
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Study Finds Disney’s Flounder, Others to be Victim of Sexual Abuse

Abstract of published article from the study conducted at Carleton University in Canada which can be found in the March/April edition of Child Abuse Review:

The 45 Disney animated feature films produced between 1937 and 2006 were analysed for representations of child maltreatment and child maltreatment interventions according to criteria set out in the US National Incidence Study of Child Abuse and Neglect. Although there are 263 maltreated child characters in 30 of the 45 films, they seldom show formal interventionists at work. The types of resolutions and interventions to child maltreatment in the films were analysed and contrasted with the single depiction of a social worker. The actions of this character were assessed according to national codes of ethics and standards for social worker interventions and decision making. Implications are drawn for the profession of social work and the findings are discussed within the context of previously published analyses of media representations of social workers.

You can read a review/summary of the report here.

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Disney Partners with Department of Energy to Reduce Energy Consumption

Department of Energy and Commercial Real Estate Executives Launch Alliance to Reduce Energy Consumption of Buildings

WASHINGTON, D.C. – April 9 — Top executives from 19 commercial real estate companies met with U.S. Department of Energy (DOE) officials in New York City today to discuss plans to dramatically reduce the sector’s energy consumption and greenhouse gas emissions. The meeting officially launched DOE’s Commercial Real Estate Energy Alliance (CREEA), a partnership of commercial real estate owners and operators who have volunteered to work together with DOE to make lasting change in the energy consumption of commercial real estate buildings in the United States. Currently, commercial buildings account for 18 percent of the nation’s energy consumption and carbon dioxide emissions.

Family Awarded Adventures by Disney Trip After Mary Poppin’s 1000th Performance

NEW YORK, April 10 (UPI) — A New Jersey family was awarded a trip to Europe at the 1,000th performance of “Mary Poppins” on Broadway.

The Moore family, including 8-year-old twins, were brought up on stage at the New Amsterdam Theatre and presented with the vacation Thursday night, which was provided by the show and Adventures by Disney.

“To a shower of confetti following the curtain call, the Moore family of Marlboro, N.J., were brought on stage, visibly moved, as Thomas Schumacher, producer and president of Disney Theatrical Productions, presented them with a 6-night/7-day vacation to London and Paris,” representatives of the family-friendly musical said in a news release. “The travel package will take the Moore family to the rooftops of London and beyond with a once-in-a-lifetime vacation experience in Europe, including a VIP backstage tour of the Disney’s ‘The Lion King’ in the West End; a visit to Westminster Abbey and the Tower of London; high-tea at the world-famous Harrods of Knightsbridge; lunch inside the Eiffel Tower; a privately guided tour of the Louvre; a bike ride through the royal gardens of Versailles and much more.”

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