In-theater Advertising for UP
I found this gem of an ad for UP in the movie theater I was at this evening. When you push a button and peek inside the binoculars, it plays a mini-trailer complete with audio.
I found this gem of an ad for UP in the movie theater I was at this evening. When you push a button and peek inside the binoculars, it plays a mini-trailer complete with audio.
Comedian Brad Garrett (“Everybody Loves Raymond,” “‘Til Death”) does his best blowfish impression April 1, 2009 alongside two characters from the “Finding Nemo – The Musical” show at Disney’s Animal Kingdom in Lake Buena Vista, Fla. The show is based on the animated Disney-Pixar film “Finding Nemo.” Among the show’s featured characters are “Bloat,” a blowfish (left), who was voiced by Garrett in the feature film, and Nemo (right), a clownfish and star of the film and musical show. Disney’s Animal Kingdom is one of four theme parks at the Walt Disney World Resort.
Santa Barbara, CA, April 01, 2009 — The pocket sized map featuring walk-able destinations around the resort was developed for the Anaheim Orange County Convention and Visitors’ Bureau.
Hotels, restaurants and attractions within 20 minutes walking distance are included as well as routes for resort transit systems, walking and fitness trails. The maps are printed on recycled paper and available as a digital download from the official Anaheim OC website www.anaheimoc.org.
Anaheim’s newest entertainment, dining and shopping district, Gardenwalk, features heavily on the map which was specifically designed to fit with the colors and styling of the official website. Disney’s California Adventure and the main Disneyland Park are shown with nearby parking and accommodation.
“The Anaheim Resort has a high concentration of visitor activities within walking distance of each other’ reveals Fred Long, Account Manager for Maps.com’s Custom Mapping division. “Our challenge was to include all of the information required without compromising on the clarity and ease of use.”
Despite including more than 100 local attractions, a local area map and contact details for major destinations, the map folds to a compact 3.5 x 6 inches to fit easily in the pedestrian pocket of any mouse, duck or even human.
Acquisition will Include Kaboose.com, Babyzone.com, AmazingMoms.com Funschool.com and Zeeks.com
North Hollywood, CALIF. — April 1, 2009 — Disney Online, part of the Disney Interactive Media Group (DIMG), announced today it has signed an agreement to acquire Internet assets from Canadian-based Kaboose Inc. including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com. The Kaboose assets will be integrated into Disney Online’s extensive line-up of Web sites, extending its leadership in the kids and family online space. The purchase price is approximately $18.4 million (based on approximate price of CAD 23.3 million), subject to certain adjustments.
“This acquisition strengthens our position as a top entertainment destination for kids and families, and a trusted online resource for parents,” stated Paul Yanover, executive vice president and managing director of Disney Online. “These new Web properties complement Disney Online’s category-leading kids and family sites, broadening our audience and infusing an array of new content into our sites, particularly in the baby and mom categories.”
Disney Theatrical Productions is celebrating 15 years on Broadway by offering “$15 FOR 15″ – 15 days to purchase companion tickets for THE LITTLE MERMAID, Mary Poppins or THE LION KING for $15. Beginning at noon this Sunday, April 5 until 11:59 PM on Sunday April 19, theatre-goers will have the opportunity to buy a $15 companion ticket for all three popular Disney on Broadway shows with the purchase of a regular priced ticket to more than 125 performances throughout the spring.
“When I look back on our 15 year history, one achievement that continues to be a great source of pride is our ability to bring first-time theatre goers to Broadway,” said Thomas Schumacher, producer and president of Disney Theatrical Productions. “We’ve helped instill a love of theatre in adults and children alike, and being able to broaden that reach with an opportunity like this is profoundly gratifying.”
Release date set as February 12, 2010. No further details are currently available.
Update: The film has been pushed back to 2011. No date has been set as of yet.
UP, UP AND AWAY — Guests will get a bird’s-eye view of Walt Disney World Resort as they soar to new heights in a whimsical attraction that recently opened at Downtown Disney. Characters in Flight, operated by Aerophile, is a giant tethered balloon that ascends some 300 feet into the sky every 10 minutes (depending on weather). Riders can catch the flight daily for $16 ($10 for ages 3-9). Image (c) Disney.
LAKE BUENA VISTA, Fla., April 1, 2009 — By planting one tree for each eco-friendly, reusable tote bag produced, Disney is helping the Conservancy reach its goal of planting one billion trees in Brazil’s Atlantic Forest by 2015. Disney is planting nearly 100,000 trees in total.
As one of the world’s most endangered tropical forests, the Atlantic Forest is a priority conservation location. It is home to an estimated 2,180 species of mammals, amphibians, reptiles, fish and birds ? or 5 percent of all vertebrates on Earth. Centuries ago the forest covered nearly 580,000 square miles – an area the size of the U.S. eastern seaboard from Maine to South Carolina. Today, only 7 percent remains, much in isolated fragments.
The Nature Conservancy, along with local and international conservation organizations and a host of public and private partners, is committed to bring about the rebirth of the Atlantic Forest through the implementation of a large-scale reforestation plan to plant one billion trees and conserve millions of acres in protected areas.
The Nature Conservancy is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To learn more about The Nature Conservancy visit, www.nature.org or the project’s website at plantabillion.org.