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Disney Store Announces Activities, Events, Promotions and Products for Earth Day

PASADENA, Calif., April 2, 2009 – Disney Store North America unveiled its comprehensive line up of Earth Day activities and promotions designed to educate families about the impact they make by recycling and provide everyone with the opportunity to engage in replanting an endangered rainforest through The Nature Conservancy’s Plant a Billion Trees Campaign (www.plantabillion.org). These initiatives build on The Walt Disney Company’s recently announced long-term environmental goals to reduce emissions, waste, electricity and fuel use, as well as the company’s impact on water and ecosystems.

To add to the Earth Day celebration, Disney Store will also introduce an exclusive assortment of environmentally friendly tee shirts and tote bags made from Sustainable Solutions Group’s RETHINK fabric, a new textile created from recycled water bottles.

“Disney Store’s Earth Day 2009 participation continues Disney’s long-term commitment to protecting the environment,” said Jim Fielding, President, Disney Store Worldwide. “From merchandise made from recycled and organic materials to projects to promote environmental awareness with Boys & Girls Clubs of America and The Nature Conservancy, Disney Store is proud to help bring attention to preserving this magical place in which we live.”

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Famous Chicken Consults on Disney Channel Original Movie ‘Hatching Pete’

Mascot Hall of Fame-inductee Ted Giannoulas, the original Famous San Diego Chicken who is widely credited for heralding an era of outrageous sideline mascots, was a consultant and one of three professional chicken stuntmen on the set of “Hatching Pete,” a raucous comedy about a small town’s zeal for its high school basketball team and the emergence of a shy teen’s hidden personality as its hilarious chicken mascot.

The stunt and basketball-filled movie geared towards kids, tweens and families, premieres FRIDAY, APRIL 24 (8:00 p.m., ET/PT) on Disney Channel with a simulcast on Sprint TV and MobiTV. The movie will be available Friday, April 17 on Disney Channel on Demand through select cable and telco providers. The “Hatching Pete” movie website at www.DisneyChannel.com features arcade games “Tailfeathers Bounce” and “Mascot Me,” and an interactive quiz.

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Disney Channel Marks Earth Day with Green-Themed Programming for Preschoolers, Kids and Tweens Starting April 17

Through eco-conscious storytelling, Disney Channel marks Earth Day with episodes conveying the importance of conservation, recycling and using natural resources beginning FRIDAY, APRIL 17.

PlayhouseDisney.com will launch the new “Handy Manny Gets Handy with the Earth” mini site, which includes “Manny’s Mini Garden,” where kids can create their own online garden on FRIDAY, APRIL 3.

Disney.com will offer a preview of “Handy Manny’s” new recycling episode, “Home Sweet Home/ Jackie’s Old Shed,” beginning SATURDAY, APRIL 11.
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In-theater Advertising for UP

I found this gem of an ad for UP in the movie theater I was at this evening. When you push a button and peek inside the binoculars, it plays a mini-trailer complete with audio.

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Brad Garrett Visits Bloat and Nemo at Disney’s Animal Kingdom

Brad Garrett with Bloat and Nemo from Finding Nemo: The Musical (c) Gene Duncan/Disney

Comedian Brad Garrett (“Everybody Loves Raymond,” “‘Til Death”) does his best blowfish impression April 1, 2009 alongside two characters from the “Finding Nemo – The Musical” show at Disney’s Animal Kingdom in Lake Buena Vista, Fla. The show is based on the animated Disney-Pixar film “Finding Nemo.” Among the show’s featured characters are “Bloat,” a blowfish (left), who was voiced by Garrett in the feature film, and Nemo (right), a clownfish and star of the film and musical show. Disney’s Animal Kingdom is one of four theme parks at the Walt Disney World Resort.

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Mitchel Musso and Jason Earles Host ‘Yin Yang Yo!’ Event and Star in New Episode April 5

Popular kid and tween stars Mitchel Musso (“Hannah Montana,” “Phineas and Ferb”) and Jason Earles (“Hannah Montana”) host a marathon programming event, a countdown of their Top 5 favorite “Yin Yang Yo!” episodes, culminating with the premiere of their guest starring roles on the animated series, SUNDAY, APRIL 5 (6:00 –9:00 p.m., ET/PT) on Disney XD.

Comedy interstitials featuring the animated characters Yin and Yang with Musso and Earles will also be included.

In the new episode, “Yin Yang You, Pt. 1 and Pt. 2″ (8:30 p.m., ET/PT), Carl throws Leena into a different dimension, Planet Earth, knowing Yin and Yang will jump into the portal to save her. On Earth, Leena lands in Hollywood star Jason Earles’ backyard and ends up in the middle of Jason and Mitchel’s competition over who has the best hair.

“Yin Yang Yo!” follows the antics of hyper-kinetic tween rabbits Yin and Yang who, when faced with the sometimes threatening and mostly idiotic forces of evil, must temporarily put aside their sibling rivalry to learn the mystical martial art of Woo Foo, the energy that allows Yin and Yang to power up and defeat enemies ten times stronger than themselves, under the guidance of Master Yo.

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Wal-Mart (and Others) to Begin Selling ‘Bedtime Stories’ DVD and Blu-ray Early

Following a move Wal-Mart previously made by releasing the Bolt Blu-ray and DVD several days earlier than the official release date, not only does Wal-Mart confirm they will continue to do the same with Bedtime Stories by selling it beginning April 3 but other retailers have jumped on the bandwagon.

The article on VideoBusiness.com goes further into the matter pointing out complications that have arisen from Disney and other home video distributors who have broken away from the traditional Tuesday release schedule, causing confusion among retailers and may have lead to the apparent complacency Walt Disney Studios Home Entertainment is experiencing with retails offering DVDs early.

The full article can be read here.

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Anaheim Tourists Go Green in Orange with New Area Guide

Santa Barbara, CA, April 01, 2009 — The pocket sized map featuring walk-able destinations around the resort was developed for the Anaheim Orange County Convention and Visitors’ Bureau.

Hotels, restaurants and attractions within 20 minutes walking distance are included as well as routes for resort transit systems, walking and fitness trails. The maps are printed on recycled paper and available as a digital download from the official Anaheim OC website www.anaheimoc.org.

Anaheim’s newest entertainment, dining and shopping district, Gardenwalk, features heavily on the map which was specifically designed to fit with the colors and styling of the official website. Disney’s California Adventure and the main Disneyland Park are shown with nearby parking and accommodation.

“The Anaheim Resort has a high concentration of visitor activities within walking distance of each other’ reveals Fred Long, Account Manager for Maps.com’s Custom Mapping division. “Our challenge was to include all of the information required without compromising on the clarity and ease of use.”

Despite including more than 100 local attractions, a local area map and contact details for major destinations, the map folds to a compact 3.5 x 6 inches to fit easily in the pedestrian pocket of any mouse, duck or even human.

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Disney Online Signs Agreement to Acquire Assets from Kaboose, Inc.

Acquisition will Include Kaboose.com, Babyzone.com, AmazingMoms.com Funschool.com and Zeeks.com

North Hollywood, CALIF. — April 1, 2009 — Disney Online, part of the Disney Interactive Media Group (DIMG), announced today it has signed an agreement to acquire Internet assets from Canadian-based Kaboose Inc. including Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com. The Kaboose assets will be integrated into Disney Online’s extensive line-up of Web sites, extending its leadership in the kids and family online space. The purchase price is approximately $18.4 million (based on approximate price of CAD 23.3 million), subject to certain adjustments.

“This acquisition strengthens our position as a top entertainment destination for kids and families, and a trusted online resource for parents,” stated Paul Yanover, executive vice president and managing director of Disney Online. “These new Web properties complement Disney Online’s category-leading kids and family sites, broadening our audience and infusing an array of new content into our sites, particularly in the baby and mom categories.”

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Disney Announces $15 Tickets to Celebrate Their 15 Years on Broadway

Disney Theatrical Productions is celebrating 15 years on Broadway by offering “$15 FOR 15″ – 15 days to purchase companion tickets for THE LITTLE MERMAID, Mary Poppins or THE LION KING for $15. Beginning at noon this Sunday, April 5 until 11:59 PM on Sunday April 19, theatre-goers will have the opportunity to buy a $15 companion ticket for all three popular Disney on Broadway shows with the purchase of a regular priced ticket to more than 125 performances throughout the spring.

“When I look back on our 15 year history, one achievement that continues to be a great source of pride is our ability to bring first-time theatre goers to Broadway,” said Thomas Schumacher, producer and president of Disney Theatrical Productions. “We’ve helped instill a love of theatre in adults and children alike, and being able to broaden that reach with an opportunity like this is profoundly gratifying.”

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