United States Postal Service Kicks off ‘Toy Story 3′ Priority Mail Campaign

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Toy Story greeting cards and padded envelopes from the USPSIn one of the more interesting joint promotions for the new Disney/Pixar film, the United States Postal Service (USPS) has enlisted Sheriff Woody and the gang to help promote its priority mail service. The Priority Mail website was the first element in the campaign, receiving a visit from the popular toons.

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Sixty Second Television Ad for ‘The Sorcerer’s Apprentice’

With quite a bit of new footage including an extremely irritated Wall Street Bull, Walt Disney Studios has just released this 60 second television spot for its upcoming F/X driven thriller, The Sorcerer’s Apprentice from producer Jerry Bruckheimer.

The Sorcerer’s Apprentice opens nationwide on July 16

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Disney’s ‘A Christmas Carol’ Arrives on Blu-ray and Blu-ray 3D November 16

Although the insert contained in the Alice in Wonderland Blu-ray/DVD announces A Christmas Carol from director Robert Zemeckis will arrive on Blu-ray and DVD Combo Pack on November 16, it lacks any mention of the Blu-ray 3D version that Disney had promised earlier this year.

Today, however, High-Def Digest reports that the Blu-ray 3D version will in fact be incorporated into a BD 3D/BD/DVD/Digital Copy combo pack (MSRP $49.99) while a stand-alone Blu-ray version will also be available (MSRP $39.99). Both editions will be available on November 16, 2010.

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Tokyo DisneySea Announces Tenth Anniversary Will ‘Be Magical!’

Tokyo DisneySea Be Magical!Beginning April 23, 2011, Tokyo DisneySea at the Tokyo Disney Resort will kick off its tenth anniversary celebration, Be Magical!, which will run for almost a year (ending March 19, 2012) and be broken up into five segments, each offering new attractions and events, expanding on the already popular destination.

The initial segment will include the introduction of the world-famous Fantasmic! to the park. Each night, Mickey’s dream will come to life on the waters of Mediterranean Harbor. The Harbor will also play host to special events during the day including meet & greets with the fab five: Mickey, Minnie, Donald, Goofy and Pluto, all in brand new outfits for the occasion, inspired by the ‘Sorcerer’s Apprentice’ segment from Fantasia.

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Disney Channel Orders New Dance-Filled Buddy Comedy Series, ‘Shake it Up!’

Disney Channel has ordered “Shake It Up!,” a buddy comedy centered around a teen dance show, created by Chris Thompson (“Laverne and Shirley,” “Bosom Buddies,” “The Naked Truth,” “Action”) and executive-produced by Thompson and Rob Lotterstein (“The War at Home,” “Ellen”). It stars 12-year-old Bella Thorne (“Big Love”) and 13-year-old Zendaya. The multi-camera series will begin production in Hollywood, California, in July for a scheduled Fall 2010 premiere on Disney Channel.¬†The announcement was made today by Gary Marsh, president, Entertainment, and chief creative officer, Disney Channels Worldwide.

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Disney Patent Application Lays Groundwork for End of Refillable Mugs at WDW Resorts

Today a finger scan facilitates your entry into one of the Disney theme parks, but in the age of tomorrow, it may help to quench your thirst. So suggests a new patent application from Disney which describes a ‘Self-Service Beverage and Snack Dispensing Using Identity-Based Access Control’ system.

Calling out shortcomings in existing systems such as customers being able to obtain unlimited refills from self-serve beverage dispensers (as Walt Disney World has introduced to a limited number of counter service dining locations) to potential concerns with the Refillable Mugs currently available for purchase at the Walt Disney World Resorts (such as losing the mug, toting the mug back and forth and cleanliness issues), the proposed system allows for either unlimited or controlled refills with any cup/vessel using token-based authentication.

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Environmental Group Applauds Disney Cruise Line’s ‘Crappy’ Attitude

In issuing its second report on the environmentality of several cruise lines, grassroots environmental watchdog group Friends of the Earth has distinguished Disney Cruise Lines as being ‘most improved’ for its improvements in sewage treatment over the past year. Continuing to use its odd letter-slash-pass/fail system to rate large cruise lines and their ships, Disney Cruise Line rose to a C- rating from a solid F in last year’s report.

With new advanced sewage treatment systems, it’s lack of shoreside power that keeps DCL from earning a top score (at least until its excursions into Alaska begin). The inability to power the ship directly from the ports means that the ship must burn off ‘dirty fuel’ while docked in order to provide electricity to the ship.

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Disneyland to Play Host to MLB’s All-Star Red Carpet Parade on July 13

Major League Baseball announced today that on July 13, the Disneyland Resort will welcome the MLB All-Star Red Carpet procession into the Disneyland Park.

An approximately 6,000-square-yard red carpet stretching three-quarters of a mile from the corner of South Harbor Boulevard at Convention Way to Disney Way, where the public portion concludes, will feature professional baseball players from the 81st annual MLB All-Star Game, their families and members of the coaching staffs. The parade then will continue through Disneyland to Main Street U.S.A. for guests in the park.

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‘LOST’ Series Finale to be Simulcasted Around the Globe

In purported efforts to thwart online piracy and spoilers, Disney Media Distribution has announced that 59 countries around the world will be allowed to air the series finale of ABC’s LOST (titled ‘The End’) up to 48 hours after its original United States airing, a move that schedules the program several days ahead of its normal schedule in many of the countries.

In addition, viewers in some countries¬† such as Canada, Israel, Italy, Portugal, Spain, Turkey and the United Kingdom will be able to watch a simulcast of the show’s final episode in sync with the US west coast feed.

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