Glendale, CA – September 2, 2009 – Disney today unveiled a first glimpse of how it will influence fashion trends in 2010 with the announcement of a spectacular fashion-driven lifestyle program inspired by its upcoming feature Alice In Wonderland. As part of this phenomenal line, Disney Consumer Products (DCP) announced renowned jewelry designer and Council of Fashion Designers of America winner, Tom Binns, as the first in a cadre of top designers and brands soon to be revealed.
In celebration of the forthcoming collection, DCP tipped its hat to fashion staging an unexpected and most elaborate tea party at the MAGIC Marketplace, the world’s most comprehensive fashion trade event, in Las Vegas this week. Wonderland-influenced performers took the unsuspecting MAGIC crowd by surprise as the maddest of tea parties came alive before their eyes showcasing fashion inspirations similar to those releasing in Spring 2010 in conjunction with the film. Proving that it was not just a figment of their imagination, a viral video of this mad spectacle premiered today for all to view at www.YouTube.com/DisneyLiving, DCP’s official YouTube Channel.