With strong retail sales of licensed Disney merchandise thus far in 2010, Disney continues its reign as the world’s largest licensor with $27 billion in global retail sales for 2009. During a presentation this week in preparation for the annual Licensing International Expo 2010 trade show next week, Andy Mooney, chairman of Disney Consumer Products (DCP), announced DCP’s new goal to significantly increase annual global retail sales of Disney and Marvel licensed merchandise within the next five years, with boys’ merchandise playing a prominent role.
DCP’s core strategy is to focus on newer properties targeting the boys’ market, including popular Marvel franchises, TRON and Disney Channel and Disney XD hit series Phineas and Ferb, as well as continued support of its six key franchises: Disney/Pixar’s Cars, Disney Fairies, Disney Princess, Mickey Mouse, Disney/Pixar’s Toy Story and Winnie The Pooh. With unmatched content, rich franchises and given recent signs of an improved economy, DCP is primed for significant growth through the remainder of 2010 and into 2011.
Retail sales of merchandise for boys’ properties have clearly been on the rise for DCP.
WHERE THE BOYS ARE
“Our brand is our strongest asset and there is no better time in history for licensees or retailers to be associated with Disney; our strong slate of boys properties are designed to capture this market in a very big way,” Mooney said. “The tremendous strength of the Cars franchise, coupled with the recent acquisition of Marvel, which appeals to older boys, puts us in an optimum position to increase our share of this segment.”
Toy Story Expected to Reach $2.4 Billion Mark
With fiscal year 2010 retail sales expected to reach $2.4 billion, Toy Story and its beloved cast of characters have become a priority and long-term franchise for The Walt Disney Company and DCP’s biggest event film licensing program ever generating $9B in global retail sales since its inception. As Toy Story 3 readies to release in theaters June 18, major retailers have rolled out significant Toy Story product statements which have only set in the last month. But already in that short time, over 3.5 million units of Toy Story merchandise have been sold. In addition to the momentum from the film and merchandise, the Toy Story franchise will grow into a cross-company initiative that will include the introduction of all-new short form content on multiple Disney platforms modeled after the popular series, Cars Toons.
Cars Franchise Poised To Lead Disney Boys Franchises in 2011
Following the incredible success of Toy Story, DCP’s biggest event film licensing program, the upcoming release of Cars 2 in June 2011 will be supported with unprecedented cross-company initiatives that are expected to dwarf DCP’s huge Toy Story 3 retail sell-in. Cars was the highest grossing animated film in the U.S. in 2006 and has generated $2B in annual global retail sales every year since then. Cars has been a huge and consistent hit with boys, parents and collectors; years after the original film’s debut, Lightning McQueen and Mater still rank as the #1 and #2 most popular movie characters among moms of boys 2-5. Cars Toons, the hilarious series of shorts airing on Disney Channel, has made Cars relevant to young boys and provided fresh merchandising themes for incremental retail programs globally. To date, there have been 150 million die-cast cars sold around the world.
Marvel Drives Boys’ Marketshare Growth
The acquisition of Marvel and its wildly popular properties, including Captain America, Iron Man and Thor, gives DCP a tremendous opportunity to reach older boys and enhance its overall marketing and growth efforts.
DCP will initially leverage its strong retail and licensing relationships to stimulate sales internationally; the core Marvel management team will continue to run Marvel’s domestic brand in New York and will collaborate with DCP’s domestic team on select, synergistic opportunities. Disney Store and DisneyStore.com began selling Marvel-licensed products this year with the release of Iron Man 2 and will continue through the year and into 2011.
And as the anticipation with TRON Legacy builds with the theatrical release approaching this holiday, DCP is laying the groundwork for a stellar merchandise assortment filled with innovation and something exciting for all, primarily older boys.
Phineas and Ferb Reigns As #1 Disney Channel Series For Boys 6-11, the #1 Animated Series on TV in Total Viewers, Kids 6-11 and Tweens
Phineas and Ferb is Disney Channel’s #1 series among Boys 6-11 and is TV’s #1 animated series in Total Viewers Kids 6-11 and Tweens 9-14. It is also delivering strong ratings on Disney XD in more than 135 countries and in 26 languages around the world. In the spring of 2009, DCP soft-launched a Phineas and Ferb t-shirt and by the end of the year Phineas and Ferb became one of the top three licensed properties in the boys departments at national retailers. The franchise has also demonstrated strong sales with stationery, fruit snacks, books, a DS video game and music sound track. For the first time this summer, consumers can enjoy a full line of Phineas and Ferb merchandise including skateboards, action figures and an assortment of toys and playthings. A Talking Perry plush has been a top seller at Disney Store, and DisneyStore.com now lets consumers create personalized Phineas and Ferb merchandise.
There’s just no denying the success of video games like Guitar Hero and Rock Band (even to the point of successful ports to the iPhone), but when it comes right down to it, they’re nothing like playing actual instruments. Instead, the plastic ‘guitar’ one holds is nothing more than a glorified typical video game controller with a bunch of colored buttons. Hardly beneficial to anyone who wishes to learn the real thing.
I confess when I first was alerted to the site that it really seemed like not much more than a glorified Mii creator (a built-in avatar-creator for the Nintendo Wii), albeit with great graphics and cute animations. But the truth is that once you get through the fun of building a toy version of yourself (or anyone else you may or may not know), the really cool stuff happens at the new brand new Toy Story 3 website, ToyStoryToyCreator.com.
Gwendolyn Carlisle loves fairies, perhaps too much. On her birthday, she receives the precious “kiss” necklace, which has been passed down from mother to daughter ever since Peter Pan gave it to Wendy Darling. That night, Gwendolyn has her first tantalizing vision of Fairy Haven.
More than anything, Gwendolyn wishes she could be there. At last, Peter Pan comes for her. The instant they reach Never Land, she sets out to find fairies. But the fairies are not eager to meet her.
From Walt Disney Studios Australia comes this new trailer for Tinker Bell and the Great Fairy Rescue available to own on Disney Blu-ray and DVD on September 21 and now available for pre-order on Amazon.com.
Before she was ever introduced to Wendy and the Lost Boys, Tinker Bell met Lizzy, a girl with a steadfast belief in fairies. Tinker Bell and the Great Fairy Rescue begins in summertime in the beautiful English countryside. An enchanting encounter unfolds when Tinker Bell is discovered by Lizzy, and as their different worlds unite, Tink develops a special bond with the curious girl in need of a friend.
ABC Family is launching a brand new loyalty program on its website to coincide with the launch of the network’s new original series, “Pretty Little Liars.” The social media initiative, “Pretty Little In-Crowd,” will reward show fans who discuss, interact with and spread the word about the upcoming series (premiering Tuesday, June 8). The online initiative launches today.
“We knew going into this program that our Millennial viewers are incredibly passionate about our programming and are constantly looking for ways to participate in online discussion and share information about their favorite shows,” says Beth Johnson, Vice President, Digital, ABC Family. “Creating unique and rewarding viral experiences is an essential component in keeping our fans fully engaged and excited about coming to our site.”
Beginning today, Major League Baseball Properties and Disney Consumer Products are populating key locations throughout Southern California with thirty-six varieties of life-sized MLB-themed Mickey Mouse statues in celebration of the 2010 MLB All-Star Week festivities taking place July 9th – 13th in Anaheim, Calif. As part of the previously announced new collaboration between the organizations, the statues are being placed in high-profile areas throughout Anaheim, Los Angeles, and surrounding areas in Southern California, including Angel Stadium, Anaheim City Hall, Downtown Disney, the Kodak and El Capitan Theatres, L.A. Live and the Hollywood Walk of Fame area. All 36 statues will be in place by the end of next week and will stay through the All-Star Game on July 13th on FOX.
The 36 life-size statues, commissioned in conjunction with MLB licensee Forever Collectibles, are uniquely decorated with bold graphics featuring each of the 30 MLB Clubs as well as four All-Star designs, an American League and a National League design. Each life-sized statue is 7.5 feet in height and weighs 989 pounds.
MLB and Disney Consumer Products will launch on June 11th a Find Mickey Scavenger Hunt, which rewards people for visiting the different statue locations and being the first to find and tweet a photo with the life sized MLB Mickey Mouse statues. Also, the first person to take a photo in front of all 36 statues and tweet a link to their photo gallery will win the grand prize of two tickets to the MLB All-Star Game on July 13th in Anaheim. There will be thirty-six winners in total and one grand prize winner. For a complete list of rules, hash-tags and instructions on how to participate, see www.mlb.com/mickeymouse, and for updates on the scavenger hunt, follow @AllStarGame and @DisneyLiving on Twitter.
“Major League Baseball is excited to bring the 2010 All-Star Game to Anaheim and we want fans all throughout Southern California to feel like they are a part of the entire experience,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “As an iconic figure, Mickey Mouse is the ideal ambassador to connect fans with the premiere sporting event of the summer.”
“When the original Disneyland opened in Anaheim in 1955, Walt Disney’s cartoon characters came to life not just on Main Street, but throughout the world,” said City of Anaheim Mayor Curt Pringle. “Mickey Mouse just may be the most popular and most photographed All-Star this summer!”
Unveiled last month, miniature versions of each of the statues are available in a 7.5-inch size through MLB.com and DisneyStore.com, as well as additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods. Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com. In addition to the statuettes, fans can also obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels in time for the All-Star Game.
Summer heats up when ABC heads to Nashville to take you to the hottest music event of the year – “CMA Music Festival: Country’s Night to Rock.” Filming Thursday through Sunday, June 10-13, today’s most exciting Country Music stars will hit the stage during a four-day party and celebration of America’s music for a special that will air WEDNESDAY, SEPTEMBER 1 (8:00-11:00 p.m., ET) on the ABC Television Network.
Ellen Archer, President and Publisher of Hyperion, and Cindi Leive, Editor-in-Chief of Glamour magazine, today announced a publishing partnership. This collaboration begins with three books to be published in 2011 and 2012. This deal marks a strategic partnership that draws on each company’s promotional and marketing strengths to reach and cater to women readers. Both Hyperion and Glamour will support the books with multi-tiered publicity and marketing campaigns. Glamour, which has a readership of 12.2 million, was just selected Magazine of the Year at the National Magazine Awards, given by the American Society of Magazine Editors. The website Glamour.com has an online monthly readership of three million unique visitors and is the #1 women’s magazine website in the country. Hyperion is known for its innovative digital outreach, exemplary publicity campaigns, and strategic ability to build upon platforms and leverage partnerships.