Burbank, September 11, 2009 – Radio Disney, which Billboard magazine ranked among the Top 20 on its Maximum Exposure list of ways to get music noticed, will launch an all-new edition of its “Next Big Thing” (N.B.T.), a daily multi-platform programming feature that puts the spotlight on young recording artists and provides them with national broadcast and online exposure. Over the course of 10 weeks, beginning WEDNESDAY, SEPTEMBER 23, Radio Disney listeners will be introduced to five unsigned N.B.T. artists, age 12-17, and invited to look, listen and vote for their favorite at RadioDisney.com or by texting “NBT” to DISNEY (347639) (Msg. & data rates may apply. If you’re under 18, get your parent’s permission first.) . The highest ranked N.B.T. artist will have the opportunity to have their single featured on the upcoming Walt Disney Records’ Radio Disney Jams 12 CD. Simultaneously, Disney Channel will present a preview of each artist and a sampling of their musical talent in interstitials hosted by Tiffany Thornton (“Sonny With a Chance”).
Michael Riley, Senior Vice President and General Manager, Radio Disney, said: “We’re creating a fully encompassing environment to showcase great new artists on Radio Disney with further exposure on Disney Channel, Disney.com and our N.B.T. mobile website; providing a truly immersive multi-platform experience for kids and families.”