ABC Family is launching a brand new loyalty program on its website to coincide with the launch of the network’s new original series, “Pretty Little Liars.” The social media initiative, “Pretty Little In-Crowd,” will reward show fans who discuss, interact with and spread the word about the upcoming series (premiering Tuesday, June 8). The online initiative launches today.
Beginning today, Major League Baseball Properties and Disney Consumer Products are populating key locations throughout Southern California with thirty-six varieties of life-sized MLB-themed Mickey Mouse statues in celebration of the 2010 MLB All-Star Week festivities taking place July 9th – 13th in Anaheim, Calif. As part of the previously announced new collaboration between the organizations, the statues are being placed in high-profile areas throughout Anaheim, Los Angeles, and surrounding areas in Southern California, including Angel Stadium, Anaheim City Hall, Downtown Disney, the Kodak and El Capitan Theatres, L.A. Live and the Hollywood Walk of Fame area. All 36 statues will be in place by the end of next week and will stay through the All-Star Game on July 13th on FOX.
The 36 life-size statues, commissioned in conjunction with MLB licensee Forever Collectibles, are uniquely decorated with bold graphics featuring each of the 30 MLB Clubs as well as four All-Star designs, an American League and a National League design. Each life-sized statue is 7.5 feet in height and weighs 989 pounds.
MLB and Disney Consumer Products will launch on June 11th a Find Mickey Scavenger Hunt, which rewards people for visiting the different statue locations and being the first to find and tweet a photo with the life sized MLB Mickey Mouse statues. Also, the first person to take a photo in front of all 36 statues and tweet a link to their photo gallery will win the grand prize of two tickets to the MLB All-Star Game on July 13th in Anaheim. There will be thirty-six winners in total and one grand prize winner. For a complete list of rules, hash-tags and instructions on how to participate, see www.mlb.com/mickeymouse, and for updates on the scavenger hunt, follow @AllStarGame and @DisneyLiving on Twitter.
“Major League Baseball is excited to bring the 2010 All-Star Game to Anaheim and we want fans all throughout Southern California to feel like they are a part of the entire experience,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “As an iconic figure, Mickey Mouse is the ideal ambassador to connect fans with the premiere sporting event of the summer.”
“When the original Disneyland opened in Anaheim in 1955, Walt Disney’s cartoon characters came to life not just on Main Street, but throughout the world,” said City of Anaheim Mayor Curt Pringle. “Mickey Mouse just may be the most popular and most photographed All-Star this summer!”
Unveiled last month, miniature versions of each of the statues are available in a 7.5-inch size through MLB.com and DisneyStore.com, as well as additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods. Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com. In addition to the statuettes, fans can also obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels in time for the All-Star Game.
Summer heats up when ABC heads to Nashville to take you to the hottest music event of the year – “CMA Music Festival: Country’s Night to Rock.” Filming Thursday through Sunday, June 10-13, today’s most exciting Country Music stars will hit the stage during a four-day party and celebration of America’s music for a special that will air WEDNESDAY, SEPTEMBER 1 (8:00-11:00 p.m., ET) on the ABC Television Network.
Ellen Archer, President and Publisher of Hyperion, and Cindi Leive, Editor-in-Chief of Glamour magazine, today announced a publishing partnership. This collaboration begins with three books to be published in 2011 and 2012. This deal marks a strategic partnership that draws on each company’s promotional and marketing strengths to reach and cater to women readers. Both Hyperion and Glamour will support the books with multi-tiered publicity and marketing campaigns. Glamour, which has a readership of 12.2 million, was just selected Magazine of the Year at the National Magazine Awards, given by the American Society of Magazine Editors. The website Glamour.com has an online monthly readership of three million unique visitors and is the #1 women’s magazine website in the country. Hyperion is known for its innovative digital outreach, exemplary publicity campaigns, and strategic ability to build upon platforms and leverage partnerships.
With anticipation and excitement building for the June 11 premiere of the nighttime spectacular “World of Color” in Disney’s California Adventure park, several options are in place for guests who want to maximize their day of fun at the park and make plans to enjoy the show that night.
“World of Color” will be presented twice nightly throughout the Disneyland Resort “Summer Nightastic!” season, June 11 through Aug. 29 (except June 16-17 when Disney’s California Adventure will be closed for Grad Nights). Guests will stand during the shows – at 9 and 10:15 p.m. – and they may bring strollers into the viewing area.
To see the show, guests will obtain a special FASTPASS for “World of Color” or they can select from several Dining and Picnic packages that include reserved viewing.
The FASTPASS for “World of Color” will be available each morning at the Grizzly River Run FASTPASS terminals. Guests can insert their park tickets into the terminal to obtain a FASTPASS ticket for the show, and they will be assigned a specific show time. As with other FASTPASS attractions, a limited number of passes are available for “World of Color.” When all of the day’s “World of Color” FASTPASS allotment has been distributed, Grizzly River Run terminals will convert back to distributing the Grizzly River Run FASTPASS tickets.
Guests arriving before park opening to line up for the “World of Color” FASTPASS may park in the Pumba parking lot on Disney Way and, beginning at 7 a.m., gather at the Main Entrance to Disney’s California Adventure. When Disney’s California Adventure opens to the public, guests lined up for FASTPASS will be walked into the park and over to the FASTPASS terminals.
In addition to the FASTPASS for “World of Color,” a selection of specially themed dining package options, which include reserved viewing, are available.
Noting that drowning is the second cause of unintentional cause of death of children below the age of 15, the World’s Largest Swimming Lesson (WLSL) is aiming to set a Guiness World’s Record tomorrow across four continents with the participation of over 10,000 children.
The headquarters for the event will be the wave pool at Walt Disney World’s Typhoon Lagoon water park. Olympic Gold Medalist and WLSL spokesperson Rowdy Gaines will be in attendance along with hundreds of children and their families to participate in the event which will kick off at 9:45 am ET with the record-breaking attempt taking place at 10 am.
We have learned from Walt Disney Studios that Miramax’s remake of the Israeli thriller The Debt has been slated for an October 1, 2010 release.
In The Debt (rated R by the MPAA for some violence and language), Rachel Singer (Helen Mirren) is one of three Israeli Mossad agents who were sent on a secret mission to capture a notorious Nazi war criminal in 1960’s East Berlin. Now, decades later, she must go back undercover and risk everything once again. The film was directed by John Madden (Shakespeare in Love and Proof) and also stars Tom Wilkinson, Jessica Chastain and Sam Worthington.
It’s disguised as a report on how many billions Disney Consumer Products is hoping to rake in with products inspired by Toy Story 3, but this report from Reuters has another item on its agenda: Toy Story shorts.
The article confirms what we first speculated back in early March, that the highly successful CARS Toons series was being tailgated by a set of toons inspired by our Toy Story pals. A recent video on Pixar Canada all but confirmed that the new studio would be producing the series, but the Reuters story lays it it all out.
Although they’ll also probably be released in time, if you’re hungry for additional stills from the film, be sure to check out the junior novelization of the film which contains several full color photos from the motion picture.
The Sorcerer’s Apprentice from Walt Disney Studios and Jerry Bruckheimer will be released nationwide on July 14. For all of our coverage of the film, follow this bookmark.
Lisa J. Haines has been promoted to lead public affairs for the Disneyland Resort. As vice president, public affairs, Haines will oversee external communications, internal communications, government relations and community relations for the Resort. She also will work closely with Disneyland Resort President George A. Kalogridis, serving as a member of his senior leadership team. Haines will report to Kristin Nolt Wingard, senior vice president of public affairs for Walt Disney Parks and Resorts, filling the role that Wingard most recently held.