Beginning today, Major League Baseball Properties and Disney Consumer Products are populating key locations throughout Southern California with thirty-six varieties of life-sized MLB-themed Mickey Mouse statues in celebration of the 2010 MLB All-Star Week festivities taking place July 9th – 13th in Anaheim, Calif. As part of the previously announced new collaboration between the organizations, the statues are being placed in high-profile areas throughout Anaheim, Los Angeles, and surrounding areas in Southern California, including Angel Stadium, Anaheim City Hall, Downtown Disney, the Kodak and El Capitan Theatres, L.A. Live and the Hollywood Walk of Fame area. All 36 statues will be in place by the end of next week and will stay through the All-Star Game on July 13th on FOX.
The 36 life-size statues, commissioned in conjunction with MLB licensee Forever Collectibles, are uniquely decorated with bold graphics featuring each of the 30 MLB Clubs as well as four All-Star designs, an American League and a National League design. Each life-sized statue is 7.5 feet in height and weighs 989 pounds.
MLB and Disney Consumer Products will launch on June 11th a Find Mickey Scavenger Hunt, which rewards people for visiting the different statue locations and being the first to find and tweet a photo with the life sized MLB Mickey Mouse statues. Also, the first person to take a photo in front of all 36 statues and tweet a link to their photo gallery will win the grand prize of two tickets to the MLB All-Star Game on July 13th in Anaheim. There will be thirty-six winners in total and one grand prize winner. For a complete list of rules, hash-tags and instructions on how to participate, see www.mlb.com/mickeymouse, and for updates on the scavenger hunt, follow @AllStarGame and @DisneyLiving on Twitter.
“Major League Baseball is excited to bring the 2010 All-Star Game to Anaheim and we want fans all throughout Southern California to feel like they are a part of the entire experience,” said Howard Smith, Senior Vice President, Licensing, Major League Baseball. “As an iconic figure, Mickey Mouse is the ideal ambassador to connect fans with the premiere sporting event of the summer.”
“When the original Disneyland opened in Anaheim in 1955, Walt Disney’s cartoon characters came to life not just on Main Street, but throughout the world,” said City of Anaheim Mayor Curt Pringle. “Mickey Mouse just may be the most popular and most photographed All-Star this summer!”
Unveiled last month, miniature versions of each of the statues are available in a 7.5-inch size through MLB.com and DisneyStore.com, as well as additional retailers including MLB stadium shops, Walgreens and Dick’s Sporting Goods. Photos of all variations are available at MLBPressBox.com and DisneyConsumerProducts.com. In addition to the statuettes, fans can also obtain a wide variety of merchandise and apparel featuring Major League Baseball and beloved Disney characters, including caps, t-shirts, sweatshirts, drink ware, pins, throws and beach towels in time for the All-Star Game.