PASADENA, Calif., April 2, 2009 – Disney Store North America unveiled its comprehensive line up of Earth Day activities and promotions designed to educate families about the impact they make by recycling and provide everyone with the opportunity to engage in replanting an endangered rainforest through The Nature Conservancy’s Plant a Billion Trees Campaign (www.plantabillion.org). These initiatives build on The Walt Disney Company’s recently announced long-term environmental goals to reduce emissions, waste, electricity and fuel use, as well as the company’s impact on water and ecosystems.
To add to the Earth Day celebration, Disney Store will also introduce an exclusive assortment of environmentally friendly tee shirts and tote bags made from Sustainable Solutions Group’s RETHINK fabric, a new textile created from recycled water bottles.
“Disney Store’s Earth Day 2009 participation continues Disney’s long-term commitment to protecting the environment,” said Jim Fielding, President, Disney Store Worldwide. “From merchandise made from recycled and organic materials to projects to promote environmental awareness with Boys & Girls Clubs of America and The Nature Conservancy, Disney Store is proud to help bring attention to preserving this magical place in which we live.”