Multiplatform Environmental Initiative on Disney Channel, Disney XD, Radio Disney and Disney.com Features Star-Studded Lineup of Disney’s Young Talent Pledging Environmental Stewardship and Encouraging Other Kids to Do the Same
Kids’ Votes Determine How Disney Will Divide $1 Million in Donations Among Environmental Causes
BURBANK, Calif., May 14, 2009 — The Walt Disney Company today announced Disney’s Friends for Change: Project Green, a multiplatform environmental initiative that will help kids help the planet. Disney stars Miley Cyrus, Selena Gomez, the Jonas Brothers and Demi Lovato are among the 29 young stars participating in outreach messages to debut on Disney Channel, Disney XD, Radio Disney and Disney.com. The Disney’s Friends for Change: Project Green initiative invites young people to join together to help the environment across four key areas: climate, water, waste and habitats. Kids will learn practical ways to preserve the planet, track their collective impact and have the opportunity to vote on how $1 million in donations from Disney will be divided and invested in various environmental causes over the course of a year.