As part of its ongoing strategy to provide original creative content where and how consumers want it, Disney will offer applications from all of its businesses on the new Apple iPad.
The ABC Player app extends the reach of ABC.com’s full episode player onto the iPad. iPad users will have the ability to watch free, ad-supported episodes from approximately 20 popular ABC series through a wi-fi connection. The application will also allow iPad users to purchase downloads of episodes via the iTunes store. The ABC iPad app brings the full experience of ABC.com’s Emmy Award-winning full episode player to a touch-screen, handheld device for the first time. Additionally, the ABC.com site is now optimized for the iPad, complete with full-functionality for all its features, including short-form video.
Disney Publishing Worldwide has built two original “Toy Story” read-along apps for the iPad, both combining Disney stories and unique activities with cutting edge technology. Each “Toy Story” read-along is an immersive multimedia experience – the books feature video from the feature films, karaoke and voice record features, the voices of Tom Hanks and Tim Allen, songs from the movies, original games, and even an interactive coloring feature that lets kids finger-paint with up to 10 fingers on the screen. The “Toy Story” app is free and the “Toy Story 2” app is $8.99 and comes with a one month free subscription to disneydigitalbooks.com. In addition, new “Disney Princess,” “Phineas & Ferb,” “Winnie the Pooh” and “Toy Story 3” apps will go live on the iPad later this spring.
Disney Online has built a custom iPad version of its flagship website, Disney.com, which focuses on exclusive video content. iPad videos featured at launch include new scenes from highly-anticipated Disney films “The Sorcerer’s Apprentice” and “Prince of Persia: The Sands of Time,” full-episodes of popular Disney Channel and Disney XD series “Hannah Montana,” “Wizards of Waverly Place,” “Suite Life on Deck” and “Phineas & Ferb,” and a new Muppets music video, “Stand by Me.”
“The iPad provides a very compelling consumer experience, and we are pleased to have new forms of original, interactive content on this great device,” said Bob Iger, President and CEO, The Walt Disney Company.
In addition to the ABC player and “Toy Story” read-along apps, Disney, ABC and ESPN will launch the following applications: