First the show inspired the attraction, then the attraction spawned a contestant and now Disney is invading the stage this week as Miley Cyrus will not only mentor the Billboard #1 hits themed show this week, but she will also perform her song When I Look of You from her upcoming film The Last Song. Also joining Miley on stage during the results show on Wednesday night will be Joe Jonas and Demi Lovato performing their new joint Make a Wave which will be featured in Disneynature’s upcoming release OCEANS.
Today at the ARF’s Re:think 2010 conference, ESPN Research+Analytics revealed plans for ESPN XP, a research initiative unprecedented in its scope, to study consumer behavior around major sporting events beginning with the 2010 FIFA World Cup South Africa. Using one of the largest collections of research companies ever assembled plus a top-tier business school, ESPN XP will attempt to measure media usage and advertiser effects for the World Cup across all media platforms – TV, radio, Internet, mobile and print.
“We have learned a lot about cross-media behavior since we began work in this field in 2002,” said Artie Bulgrin, Senior Vice President, Research and Analytics. “ESPN XP represents a major step forward in our commitment to further advance our knowledge about multi-media use, and the total and incremental impact it has on our clients’ media campaigns.”
Companies joining ESPN in this initiative include The Keller Fay Group, Knowledge Networks, The Media Behavior Institute, The Nielsen Company and The Wharton Interactive Media Initiative (WIMI). Additional members of the collective will be announced at a later date.
ESPN XP is unique because it represents the first time a media company has attempted to measure all media platforms around a single event, including both media usage and advertiser effects. It is different from previous work on cross-media audiences because it is an ongoing initiative — measuring the World Cup is only the first project in a series of quarterly projects to fall under the ESPN XP umbrella. ESPN will take the best of what is learned from the World Cup and apply it to football in the fall and other sports during 2011. The goal is to create a scalable research plan to measure cross-media audiences 12 months out of the year by 2012.
The 1313 Club is hosting an event with Ape Pen Publishing on September 18 at the Disneyland Hotel in Anaheim, California. Walt Disney’s Marvelous Mechanized Magic Kingdom will bring together Disney Legends such as Bob Gurr, Alice Davis, Blaine Gibson, Rolly Crump, X Atencio and more alongside actual audio animatronics from Garner Holt Productions.
The event will illustrate Disney’s incredible mechanical achievements by spotlighting attractions, characters, and memorable devices created by the Disney Studios and, later, the MAPO arm of WED Imagineering. Using rare images, video, and authentic props and animatronics, guests will gain insight into the fascinating MAPO division as never before. Disney Legends will shed light on this little known but highly intriguing aspect of Disney history—plus performances by Disneyland entertainers and the World premiere of the world’s most advanced animatronic figure.
Standing proud at 19″ tall and weighing in at 10 lbs, this individually painted, life-like representation of Johnny Depp as Captain Jack Sparrow from the Pirates of the Caribbean series boasts a fabric costume and an LED-lit lantern on a setting inspired by the famous Disney Parks attraction.
The figure is expected to ship in 4th quarter of 2010 and is now available for pre-order for $320 with a limit of two per customer. Subscribers to Sideshow’s newsletter already had an opportunity to order a special edition of the figure with a switch out hand holding a pistol. That figure, selling for $325, is currently available on a waitlist basis only.
Tinker Bell, the world’s favorite fairy, will be spreading her mirth and magic for audiences of all ages, as the worlds of fairies and humans meet for the first time in Tinker Bell and the Great Fairy Rescue. An all-new, original full-length CG animated film featuring breathtaking animation, spectacular music and an all-star cast of voice talents debuts September 21st, 2010 on Blu-ray Combo Pack (includes Blu-ray and bonus DVD of the film & movie download).
Earlier this week, Walt Disney Studios released this amazing video that shows a behind the scenes peek at the progressions used to mix live action with computer generated imagery to form some of the incredible sights found in Tim Burton’s Alice in Wonderland. Much of the live-action is filmed against a greenscreen using a technology called chroma key (most often used in television weather reports) in which everything that is green (such as the background, the frog standees and even some of the people) is removed automatically from the final product, allowing them to mix the images together seamlessly.
For the third year in a row, Walt Disney Signature joins the DIFFA exhibition, this time teaming up with renown Italian designer Cappellini to bring a touch of Disney to haute design, allowing attendees to indulge in a delectable combination of dining and Disney.
Despite being on the auction block, plans to release upcoming films from Miramax still appears to be on the plate. And despite being a remake of a 1973 tv movie, Disney is hinting that it may rename the Guillermo del Toro produced film.
So if it won’t be called Don’t Be Afraid of the Dark, what might we see the film billed as in theaters? To their credit, Disney did register DBAOTD.COM (although that in itself would be a marketing nightmare) and DONTBEAFRAID-THEMOVIE.COM but they also recently registered domain names for They Are Waiting (THEYAREWAITING.COM), They Wait in the Dark (THEYWAITINTHEDARK.COM) and What Lurks in the Dark (WHATLURKSINTHEDARK.COM).
The theme park exclusive 2-figure pack featuring the R2-MK Droid action figure will become available at both the Walt Disney World and Disneyland Resorts beginning April 1.
As previously reported, the 2 pack, which also includes a Jedi Mickey action figure, will retail for $18.95.
The Monorail skin advertising the upcoming TRON Legacy film from Walt Disney Studios has made its debut today on the Epcot circuit at the Walt Disney Resort as demonstrated here by this photo courtesy of Disney.
Also, we now have some excellent footage of the ‘TRONorail’ in action courtesy of Ricky from Inside the Magic: