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Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and InspireAuthor: Paul Smith
Publisher: AMACOM
Category: Book

List Price: $24.95
Buy New: $10.18
as of 4/20/2014 03:23 EDT details
You Save: $14.77 (59%)

New (64) Used (33) from $7.50

Seller: BY_THE_BOOK
Sales Rank: 4,488

Languages: English (Unknown), English (Original Language), English (Published)
Media: Hardcover
Edition: 7.11.2012
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9.3 x 6.3 x 1.2

ISBN: 0814420303
EAN: 9780814420300
ASIN: 0814420303

Publication Date: August 10, 2012
Availability: Usually ships in 1-2 business days

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Also Available In:

  • Audible Audio Edition - Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
  • Kindle Edition - Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

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Product Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. "Lead with a Story" contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.


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