THE 75TH ANNIVERSARY EDITION OF THE SELF-HELP CLASSIC…
WITH VINTAGE DALE CARNEGIE RECORDINGS AND A BONUS DIGITAL COPY OF THE COMPLETE AUDIOBOOK!
YOU CAN GO AFTER THE JOB YOU WANT…AND GET IT!
YOU CAN TAKE THE JOB YOU HAVE…AND IMPROVE IT!
YOU CAN TAKE ANY SITUATION YOU’RE IN…AND MAKE IT WORK FOR YOU!
For 75 years, the rock-solid, time-tested advice in Dale Carnegie’s How to Win Friends and Influence People has carried thousands of now-famous people up the ladder of success in their business and personal lives.
With this truly phenomenal audio, you’ll learn:
• The six ways to make people like you
• The twelve ways to win people to your way of thinking
• The nine ways to change people without arousing resentment
And much, much more! Plus, to celebrate the 75th anniversary of this landmark book, this audio collector’s edition also includes an iPod-ready mp3 copy of the complete audiobook, plus vintage recordings of Dale Carnegie sharing his timeless wisdom in his own voice!
THERE IS ROOM AT THE TOP, WHEN YOU KNOW…HOW TO WIN FRIENDS AND INFLUENCE PEOPLE
This grandfather of all people-skills books was first published in 1937. It was an overnight hit, eventually selling 15 million copies. How to Win Friends and Influence People is just as useful today as it was when it was first published, because Dale Carnegie had an understanding of human nature that will never be outdated. Financial success, Carnegie believed, is due 15 percent to professional knowledge and 85 percent to "the ability to express ideas, to assume leadership, and to arouse enthusiasm among people." He teaches these skills through underlying principles of dealing with people so that they feel important and appreciated. He also emphasizes fundamental techniques for handling people without making them feel manipulated. Carnegie says you can make someone want to do what you want them to by seeing the situation from the other person's point of view and "arousing in the other person an eager want." You learn how to make people like you, win people over to your way of thinking, and change people without causing offense or arousing resentment. For instance, "let the other person feel that the idea is his or hers," and "talk about your own mistakes before criticizing the other person." Carnegie illustrates his points with anecdotes of historical figures, leaders of the business world, and everyday folks. --Joan Price