Be The News: A Guide To Going Viral With Your Human Interest Story
|Author: Lori Gertz|
Publisher: Surfsounds Publishing
Sales Rank: 738,589
Format: Kindle eBook
Language: English (Published)
Media: Kindle Edition
Publication Date: December 4, 2012
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Have you ever dreamed of going viral? Not just on YouTube, but like wildfire across all media, including radio, television and the world's most important newspapers and magazines?
Be the News is the ONLY how-to book that will teach you how to promote your human interest story so it becomes a national discussion.
Beyond standard public relations strategies, Be the News guides readers towards speaking to the media to create precedent-setting national debates in the media. The essay "I am Adam Lanza's Mother" which appeared in the days right after the tragedy in Newtown, Ct is one such .
How can what you have to say and share go viral?
Be the News will teach you about:
• Creating a mission for your messaging
• Pitching your story
• Developing and delivering viral sound bites
• Aligning with topics of interest that are already in the news
• Avoiding the pitfalls of tabloid journalism
Plus, the new 2nd edition features a full featured resource section with hands-on support for writing and distributing press releases, culling media lists, and more!
Be the News: A Guide to Going Viral With Your Human Interest Story is written by seasoned marketing strategist, Lori Gertz, who learned firsthand how the media acts when it is made aware of a story it can sink its teeth into. Her experience managing her client's public relations campaigns just didn’t compare to her experience becoming the news in a viral way.
Gertz’s personal retelling of how her family became the subject of a media frenzy after they went public to create awareness around the heartbreaking issue of fetal alcohol spectrum disorder is woven throughout this thought provoking book illustrating both examples of what TO DO and what NOT TO DO when you aim to Be the News.
With this step by step guide to going viral with your story, more people can stand up for their right to effect change and make a difference. So go ahead, think about going viral, but don't do anything until you read Be the News. It will prepare you in a way no other book will.
About The Author
After much rumination and over 2,000 hours spent on writing a memoir of our personal family story entitled Mama Can't Kiss It Better, I found myself wondering about the 15 minute of fame rule. How do news stories that dominate the landscape of every media venue in the country end up looking like isolated examples with nary a trace of change effected by them just a few months or years later? Is it apathy or is it just because we are a flash in the pan society? I refuse to subscribe to either of those possibilities and can merely surmise that there just aren't tipping points on the meaningful issues at the foundation of the stories. So, I set aside my memoir to write this simple to follow How-To book about going viral.
I have been writing since I could pick up a pencil. I have lived a life where fact is stranger than fiction and have written only non-fiction to that end.
My seasoning of over 26 years of public and media relations and strategic marketing expertise didn't even begin to prepare me for the days I hid in my basement avoiding the media on a hunt for my story. I wrote the book from the standpoint of the things I did right in addition to the things I did wrong, but mostly from the standpoint of things I didn't think about at all as an outgrowth of the intention to advocate on a larger issue.
With this step by step guide to going viral with your story, more people can stand up for their right to effect change and make a difference. So go ahead, think about going viral, but don't do anything until you read Be the News. It'll prepare you for your media adventure like no other book could. Scroll up and grab your copy now.
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