Borders Named Exclusive Merchandise Retailer for Disney Channel’s ’16 Wishes’
Enjoy this article? You may also be interested in these related items from our partners
 Online Exclusive Mickey Mouse Mini Barrel Bag by... from DisneyStore.com |  Mickey Mouse June Birthstone Ring by Jostens from DisneyStore.com |  Exclusive Disney Pixar Cars 2 the Movie Color... from FAO Schwarz |
MarVista Entertainment is teaming up with Borders to launch an exclusive line of consumer products that support the world premiere of 16 Wishes, which debuts on Disney Channel on June 25.
Borders is to serve as the exclusive retailer for all 16 Wishes merchandise, available in store starting June 25. A variety of products will be available in all Borders and Waldenbooks retail locations and online at Borders.com. Borders will dedicate features space to merchandise the 13-item collection. Furthermore, some 200 stores will feature video monitors running the movie trailer and music video through the end of July.
MarVista and its agent, Art & Science, have signed a number of agreements for the launch of merchandise. Products include the 16 Wishes soundtrack, which will also be available on iTunes and is distributed under the MarVista Entertainment label by Brody Distribution Group. Other products include T-Shirts from Now & Zen Productions; calendars from Harry N. Abrams; necklaces and keychains from Gloria Duchin; bookmarks, journals and a 100-page junior novelization from Ink Media; posters from Aquarius; and bracelets from Jac Vanek, with a portion of the proceeds going to the hunger-relief organization RockCANRoll.
Border’s 16 Wishes initiative will kick off with an in-store appearance by Debby Ryan and Jean-Luc Bilodeau, stars of the movie, on June 19 in Los Angeles.
Additionally, MarVista signed a strategic in-store and online promotional partnership with Rita’s Italian Ice to promote the movie. Starting June 15, 16 Wishes movie flyers will be posted in all stores and the company will further support the launch with an email campaign as well as a Facebook and Twitter campaign.
“We are excited to have cemented our retail partnership with Borders Group, working together with gifted marketer Jodi Jackson to introduce the magic of 16 Wishes to teens and tweens across the country,” commented Michael D. Jacobs, the president of MarVista Entertainment. “This relationship, together with our extensive promotional partnership with Rita’s Italian Ice and combined marketing efforts, furthers our goals to ensure an enthusiastic following for 16 Wishes and the talented cast, including Debby Ryan and Jean-Luc Bilodeau.”
“We’re pleased to be the exclusive retailer for the 16 Wishes merchandise,” said Gary Bale, the senior VP of non-book for Borders. “Teens and tweens look to Borders to provide a variety of entertainment products, whether books, music, movies and other merchandise that speaks to their interests. The 16 Wishes merchandise, which only we offer, fits within our mission to be a place for entertainment and inspiration.”
Categories: Debby Ryan, Disney Stars, Movies, Television Tags: 16 Wishes, DCOM, Debby Ryan, Disney Channel, Merchandise, Sixteen Wishes
Disney Channel’s ’16 Wishes’ Starring Debby Ryan to Premiere June 25
The world premiere of “16 Wishes,” starring Debby Ryan (“The Suite Life on Deck”), is set for FRIDAY, JUNE 25 (8:00 p.m., ET/PT) on Disney Channel. The movie follows Abby Jensen (played by Ryan), a teenager who can’t wait to grow up, and when she’s handed the chance to make all her wishes come true, quickly learns the importance of being careful what you wish for.
Eager to grow up, Abby has been planning for her Sweet 16th birthday ever since she was a little girl. When the big day finally arrives, she excitedly adds her 16th and final wish to the secret wish list she’s been keeping. Then begins the first of many unusual occurrences that day, each including visits from a peculiar woman, Celeste, whose first appearance is to deliver a mysterious box of 16 birthday candles.
Her birthday gets a whole lot brighter when Abby realizes that the candles correspond to her 16 wishes and that they’re each coming true… She lands the attention of her crush, she gets back at her lifelong nemesis, Krista Cook, and is suddenly fashionable, athletic and popular. But when one wish goes horribly awry, it changes everything, even her relationship with best friend Jay; leading Abby to finally understand that being a kid isn’t so bad.
Starring are Debby Ryan (“The Suite Life on Deck”) as Abby Jensen; Jean-Luc Bilodeau (“Kyle XY”) as Jay Kepler; Anna Mae Routledge (“Harper’s Island”) as Celeste; and Karissa Tynes (“Aliens in America”) as Krista Cook.
Produced by MarVista Entertainment, the movie was written by Annie DeYoung (Disney Channel’s “StarStruck,” “Princess Protection Program”) and was directed by Peter DeLuise (“Stargate SG-1″). MarVista Entertainment’s Michael D. Jacobs (“Special Delivery”) and Fernando Szew (“Deadly Honeymoon”) served as Executive Producers along with co-production partner Ron French (“Battlestar Galactica”) from Unity Pictures Group. MarVista’s Robyn Snyder (“I Me Wed”) serves as Producer.
Categories: Movies, Television Tags: 16 Wishes, DC, DCOM, Debby Ryan, Disney Channel, Sixteen Wishes
REPORT: LEGO and Star Wars Unveil Life-Size X-wing Starfighter in New
‘Iron Man 3 Prelude’ Comic Free with Admission from Regal
D23 Expo to Unite Musical Legends Alan Menken, Richard Sherman in
‘Spell-Mageddon’ Game Show to Premiere on ABC Family in
‘Monsters University’ Soundtrack to Feature Axwell &
‘Monsters University’s’ ‘Roar’ to Get
New Disney Store Arrivals for May 22, 2013 (7 Items) (Lone Ranger)
Adventures by Disney Announces New Itineraries for 2014
New Disney Store Arrivals for May 20, 2013 (25 Items)
QR Code Business Card