ABC.com Adds Commentaries to Online Shows from Experts; Invites Viewers to Create Their Own
Dedicated to expanding its network and channel brands across multiple platforms and connecting viewers with their favorite shows anytime and anywhere, Disney/ABC Television Group will unveil ABC Social: Episode Commentary, a new feature of ABC.com’s Full Episode Player integrated with Facebook Connect, which allows online viewers to create their own commentary tracks to ABC episodes and share the experience with friends. The new Episode Commentary will be available beginning this Saturday, November 7, for the first episode of ABC’s new series “V,” and will feature expert commentary from “V” executive producers Scott Peters and Steve Pearlman. This new feature will roll out across other series on ABC.com over the coming weeks.
“ABC Social: Episode Commentary is great example of how we are continually pushing the envelope to create ‘what’s next’ and use our digital platforms to further engage the core fans of our series,” said Alexis Rapo, vice president, Digital Media, ABC Entertainment. “Now online viewers at ABC.com can not only take part in a world class viewing experience, but also engage with ‘show experts’ and share their own viewer-created commentaries seamlessly within our player – the result is a rich, social experience that can only be found on our site.”
Expert commentary featured in the Full Episode Player will vary from episode to episode and may include insights from a series’ producers, writers and directors, stars of the series, production and costume designers, music supervisors and network executives, among others.
Categories: Internet, Television Tags: ABC, ABC.COM, facebook
ABC.com and Kia Unearth Documentary Thought to be ‘Lost’ on Dharma Initiative
ABC.com and Kia Motors America (KMA) unveil the first webisode in a five-part short-form series titled “Mysteries of the Universe: The Dharma Initiative.” Exclusively sponsored by Kia Motors, “Mysteries of the Universe” is a fictional “documentary” series set in the early 1980s which takes an in-depth look into a variety of unsolved mysteries.
Once thought to be Lost, this all-new explosive documentary project provides a full-scale investigation into the so-called “Dharma Initiative.” Through interviews, research, eyewitness accounts and more, the short-form series attempts to uncover the truth behind this shadowy organization, including the possible existence of a secret society with links to covert locations around the globe, including a South Pacific island, which is the subject of intense speculation, but whose whereabouts have never been confirmed.
With the first episode now available, new episodes from the five-part series will roll out monthly through November 2009. Future episodes will screen as follows:
Episode 2 Tuesday, August 4, 2009
Episode 3 Tuesday, September 8, 2009
Episode 4 Thursday, October 15, 2009
Episode 5 Monday, November 16, 2009
For more information on and to view the first episode of “Mysteries of the Universe: The Dharma Initiative,” go to abc.com/lostmysteries.
In conjunction with the roll-out of the short-form series and the all-new 2010 Kia Forte vehicle launch, ABC.com and Kia Motors have teamed up to co-promote the series in four issues of Entertainment Weekly aligned with the release of each new webisode. The first issue is currently on newsstands.
Categories: Internet, Television Tags: ABC, ABC.COM, Dharma Initiative, Entertainment Weekly, EW, Kia, Lost


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