ABC Family is launching its “Live Huge” campaign, a new health initiative in support of the network’s upcoming one-hour scripted series, “Huge.” The initiative, which runs across multiple platforms on the network, including on-air, online, and off-air, kicks off with a national bus tour beginning in Michigan on Friday, June 18. The “Live Huge” Bus will continue to make stops at festivals and fairs across the country throughout June and July 2010. “Huge,” starring Nikki Blonsky, premieres on ABC Family on Monday, June 28, at 9:00PM ET/PT.
The “Live Huge” Bus, wrapped in white, will serve as a blank canvas that will allow people to share how they “live huge” by writing messages directly on the bus that tell how they live their lives to the fullest. With each stop, photos of people signing the bus will be uploaded to abcfamily.com for use on the site’s digital mosaic – “The Live Huge Wall.” Additionally, ABC Family will be distributing recipe booklets featuring healthy recipes from two cookbooks by Jamie Oliver and published by Hyperion Books – Jamie’s Food Revolution (available now) and the soon-to-be-released Jamie’s America (coming in October).
The bus tour will kick off at Hamburg Family Fun Fest (Hamburg, MI) on Friday, June 18 and will continue on to make stops including: