Mufasa Becomes Spokes-lion for Responsible Fatherhood Campaign

Lion King Fatherhood Ad Council AdWalt Disney Studios Home Entertainment has partnered with the the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families, Office of Family Assistance and the Ad Council for the the Responsible Fatherhood program, which helps promote the cause of fathers being involved in their children’s lives. This represents the second time the Walt Disney Company has partnered with the campaign which began in 2008, the first being a joint effort with ESPN in 2009.

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‘Bambi’ Joins Smokey the Bear to Prevent Forest Wildfires in New Ad Council PSA Campaign

Bambi Anti-Forest Fire PSAThe Advertising Council, in collaboration with the USDA Forest Service, the National Association of State Foresters (NASF) and Disney, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness about wildfire prevention.

The new PSAs feature characters and scenes from Disney’s Bambi and communicate Smokey Bear’s enduring message, “Only You Can Prevent Wildfires.” Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear’s debut in the campaign later that year. The new ads are being distributed to media outlets nationwide to coincide with Fire Prevention Week (October 3-9).

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Tinker Bell Joins U.S. Department of Energy Campaign to Educate Children on Energy Conservation

Tinker Bell in the Department of Energy and Ad Council Save Energy CampaignIn a nationwide effort to reduce energy consumption, the U.S. Department of Energy (DOE) and The Advertising Council launched a new series of public service announcements (PSAs) designed to inspire today’s youth and their parents with ways to establish positive energy efficiency practices.

Energy use is on the rise around the world. By 2030, global energy demand is expected to increase 50 percent above 2005 levels, with electricity demand alone in the U.S. projected to rise 29 percent over the same period. Families can help reduce the demand, by using less and becoming more energy efficient. According to a national online survey of tweens ages 8-12 released by the Ad Council, 87 percent say that saving energy is important and 65 percent believe that saving energy on a daily basis is not hard.

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