Walt Disney Studios Home Entertainment has partnered with the the U.S. Department of Health and Human Services’ (HHS) Administration for Children and Families, Office of Family Assistance and the Ad Council for the the Responsible Fatherhood program, which helps promote the cause of fathers being involved in their children’s lives. This represents the second time the Walt Disney Company has partnered with the campaign which began in 2008, the first being a joint effort with ESPN in 2009.
According to the U.S. Census Bureau, an estimated 24 million children (34%) in the U.S. live apart from their fathers. The PSA campaign is an effort to show fathers the unique and irreplaceable role they play in their children’s lives.
“The President has said there is no more important job he or any other man can have than being a father,” said Joshua DuBois, Special Assistant to the President and Executive Director of the White House Office of Faith-based and Neighborhood Partnerships. “We are excited to promote fatherhood through this year’s media campaign as we all work toward addressing the crisis of father absence in our communities.”
According to the National Responsible Fatherhood Clearinghouse (NRFC), children who live without their biological fathers are on average at least two to three times more likely to experience educational, health, emotional and behavioral problems, to be victims of child abuse and to engage in criminal behavior than their peers who live with their married, biological (or adoptive) parents.
Whether they live together or just see each other occasionally, research shows kids benefit greatly when their fathers are actively involved in their lives. The Responsible Fatherhood campaign urges fathers to be proactive and not wait for their children to ask them to read them a book, play a game, or sit down together for a meal — but take the lead. Spending time with your children can energize the relationship and create a stronger bond between a father and child.
“This Sunday we celebrate fathers nationwide, including those men who are serving in the military,” said Peggy Conlon, president and CEO of the Ad Council. “By launching this campaign in advance of Father’s Day, we strongly believe these touching PSAs will inspire fathers throughout the year to take the time to be involved in their children’s lives.”
All of the PSAs direct fathers to visit the campaign website, www.fatherhood.gov, or call 1-877-4DAD411 for fatherhood programs, resources and a series of downloadable “Take Time Tips” that are fun and budget friendly, including:
- Create small moments that bring big rewards – Go for a walk, read a story, cook dinner, play a video game or board game, color a picture, or do a crossword puzzle with your child. These everyday activities are easy, affordable and can spark conversation, laughter and lasting memories.
- Be a digital dad – Send your child a text message for no reason at all, other than to say, “I love you,” or “Great job on the test.”
- Come and get it – Eat meals with your children. Breakfast, lunch and dinner create an opportunity to give your child your full attention. It’s a time to share news about your lives, have discussions and make plans for your family.
This year’s campaign also includes a second series of PSAs that were developed in collaboration with The Walt Disney Studios. The new television, radio, outdoor and digital ads feature the lovable animated characters from the movie The Lion King. The PSAs illustrate the important role fathers play in their children’s lives and ask fathers to play a part in “the circle of life.”
The Advertising Council, in collaboration with the USDA Forest Service, the National Association of State Foresters (NASF) and Disney, announced today the launch of a new series of public service advertisements (PSAs) designed to raise awareness about wildfire prevention.
The new PSAs feature characters and scenes from Disney’s Bambi and communicate Smokey Bear’s enduring message, “Only You Can Prevent Wildfires.” Bambi starred in the first Wildfire Prevention PSA in 1944, prior to Smokey Bear’s debut in the campaign later that year. The new ads are being distributed to media outlets nationwide to coincide with Fire Prevention Week (October 3-9).
Since 1944, Smokey Bear has been a recognized symbol of protection of America’s forests. His message about wildfire prevention has helped to reduce the number of acres lost annually by wildfires, from about 22 million (1944) to an average of 6.5 million today. However, wildfire prevention remains one of the most critical environmental issues affecting our country. Many Americans believe that lightning starts most wildfires. In fact, on average, 9 out of 10 wildfires nationwide are caused by people. The principle causes are campfires left unattended, debris burning on windy days, arson, careless discarding of smoking materials or BBQ coals, and operating equipment without spark arrestors.
Created by Disney, the new television, radio, outdoor and web PSAs specifically target elementary-school children and their parents and seek to continue to decrease the number of human-caused wildfires. The PSAs feature Disney’s Bambi and his woodland friends as they teach children to “Protect Our Forest Friends.”
The PSAs direct audiences to visit the campaign’s website, www.smokeybear.com, where they can take a pledge and learn more about wildfire prevention. While the new PSAs directly target elementary school children, Smokey Bear continues to encourage young adults to be proactive in preventing wildfires through his social media channels on Facebook, MySpace, Twitter and YouTube and through a series of online games and widgets featured on the sites.
“We are delighted to reunite Smokey Bear and Disney’s Bambi to remind Americans about their important role in wildfire prevention. They are both beloved and enduring characters and these wonderful new PSAs will continue to resonate with a new generation of children and further the reach of Smokey’s critical messages,” said to Peggy Conlon, president and CEO of The Advertising Council.
Since 1944, Smokey Bear has been communicating his well-known message, “Only You Can Prevent Forest Fires.” In 2001, the term ‘wildfires’ was introduced to define all unwanted, unplanned fires in natural areas, including grass fires and brush fires.
In a nationwide effort to reduce energy consumption, the U.S. Department of Energy (DOE) and The Advertising Council launched a new series of public service announcements (PSAs) designed to inspire today’s youth and their parents with ways to establish positive energy efficiency practices.
Energy use is on the rise around the world. By 2030, global energy demand is expected to increase 50 percent above 2005 levels, with electricity demand alone in the U.S. projected to rise 29 percent over the same period. Families can help reduce the demand, by using less and becoming more energy efficient. According to a national online survey of tweens ages 8-12 released by the Ad Council, 87 percent say that saving energy is important and 65 percent believe that saving energy on a daily basis is not hard.
Developed by The Walt Disney Studios, the new PSAs continue Disney’s commitment to inspire environmental stewardship in youth. The television, outdoor and web PSAs featuring Tinker Bell are designed to educate 8-10 year olds on how to save energy and feature scenes from Disney’s all-new movie Tinker Bell and the Great Fairy Rescue releasing on Blu-ray™ Combo Pack and DVD, September 21. The PSAs direct audiences to www.energy.gov/kids where they can find fun, simple tips on energy efficient behaviors and learn about new technological advances to reduce energy consumption in the home.
“We are pleased to expand our energy efficiency campaign with these new PSAs developed in collaboration with the Department of Energy and The Walt Disney Studios,” said Peggy Conlon, President & CEO of the Ad Council. “These new PSAs, featuring Tinker Bell, will provide children with simple energy saving tips and inspire families to take action so we can become less energy dependent.”