The Walt Disney Company today announced the promotion of Adam Sanderson to senior vice president, corporate communications. The announcement was made by Zenia Mucha, executive vice president and chief communications officer of The Walt Disney Company. In his new role, Mr. Sanderson will oversee D23: The Official Disney Fan Club, Disney Corporate Creative Resources and the Walt Disney Archives.
A 17-year Disney veteran, Sanderson most recently served as senior vice president, franchise management of Disney/ABC Television Group, where he was responsible for launching, building and sustaining franchises for Disney Channel, Disney XD, Disney Junior, Radio Disney, ABC Family, ABC Entertainment Group and ABC Daytime. Previously, he served as senior vice president, brand marketing of Disney Channels Worldwide, helping to build High School Musical, ‘Hannah Montana’ and Disney Junior into franchise successes, managing all synergy initiatives.