Following the announcement made today by Robert A. Iger, chairman and CEO of The Walt Disney Company of a $2 Million donation for Hurricane Sandy relief and rebuilding efforts, the Disney/ABC Television Group today announced that it will designate Monday, November 5, 2012 as a “Day of Giving” across network and syndicated programming spanning News, Daytime, Primetime and Late Night, encouraging the tens of millions of viewers engaged throughout the day to help those impacted by Hurricane Sandy.
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The Walt Disney Company Commits $2 Million for Hurricane Sandy Relief and Rebuilding Efforts
BURBANK, Calif.–(BUSINESS WIRE)–The Walt Disney Company (NYSE: DIS) announced today a $2 million cash commitment to the relief and rebuilding efforts for those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, Cast Member and employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
As part of National Preparedness Month this September, the American Red Cross today announced a $1 million grant from Disney (DIS:NYSE) to help kids and families prepare for disasters and other emergencies. Disney’s investment will support the Red Cross Pillowcase Preparedness Program as well as other youth services. Disney also developed an interstitial that will air throughout the month of September on Disney Channel, which highlights simple actions kids can take to prepare for emergencies.
Amid sunny skies at Disney’s Caribbean Beach Resort, nearly a hundred Disney Cast Members gathered early this morning to show their support of the American Red Cross and give a ray of hope to the people of Haiti.
Over the last few weeks, approximately 1,700 individual Walt Disney World Resort Cast Members raised more than $47,000 for the American Red Cross Haiti Relief and Development Fund through direct contributions from their paychecks. Many donations came from Cast Members who work in Disney Resorts; they have found the effort especially meaningful as many been directly impacted by the tragedy in Haiti.
LOS ANGELES, Aug. 17 — The Walt Disney Company has donated $100,000 to the American Red Cross of Greater Los Angeles in support of the organization’s Catastrophic Disaster Plan, a disaster preparedness project to feed and shelter 250,000 people following a major disaster, such as a large scale earthquake.
The Walt Disney Company’s donation aided the Red Cross in qualifying for a $1 million challenge grant. To date, the total committed donations to the Plan are nearly $5 million dollars.