Following the announcement made today by Robert A. Iger, chairman and CEO of The Walt Disney Company of a $2 Million donation for Hurricane Sandy relief and rebuilding efforts, the Disney/ABC Television Group today announced that it will designate Monday, November 5, 2012 as a “Day of Giving” across network and syndicated programming spanning News, Daytime, Primetime and Late Night, encouraging the tens of millions of viewers engaged throughout the day to help those impacted by Hurricane Sandy.
In commenting on the wide-reaching response to the devastating storm, Anne Sweeney, co-chair, Disney Media Networks and president, Disney-ABC Television Group, said, “The effects of Hurricane Sandy have impacted millions of people across the entire North East, including many of our co-workers, friends and families. This unprecedented devastation demanded an unprecedented response, so our team came up with the ‘Day of Giving.’ This coordinated effort between network and syndicated programming spanning News, Daytime, Primetime and Late Night which will reach tens of millions of viewers with a specific call to action…to do what Americans do best, and pull together in support of those who are suffering. I’m incredibly proud of the team and all of our programs for this amazing response.”
“Good Morning America” will start the “Day of Giving” by dedicating the entire 8:00 a.m. hour to raising money for Sandy Relief efforts. ABC News anchors, reporters and employees will band together to encourage people to donate to the American Red Cross.
The torch will pass to “Live with Kelly and Michael,” where the show will integrate “Day of Giving” messaging into their highly anticipated Halloween episode (which was moved due to the impact of the storm).
The ladies of “The View” will discuss the “Day of Giving” and encourage their audience to donate to the American Red Cross relief efforts, and “The Chew” will do the same.
“Katie,” which designated the entire hour on Wednesday, October 31 to Hurricane Sandy, will take up the mantle of the “Day of Giving” and engage her viewers in these relief efforts as well.
The ABC Owned Stations and local ABC affiliates will integrate “Day of Giving” messaging into their local news throughout the day, calling on their local communities to help those impacted by the storm.
“World News with Diane Sawyer” will participate with messaging around “Day of Giving” and the continuing impact of the storm.
“Dancing With The Stars” is planning to personalize sections of the live show Monday night with “Day of Giving” messaging, integrating stories of how Hurricane Sandy has impacted several of the dancers on the show.
“Nightline” will devote time to the “Day of Giving” and the impact of Hurricane Sandy, and “Jimmy Kimmel Live,” which has been airing from Brooklyn all this week and encouraging viewers to give to the Red Cross to help rebuild that impacted areas, will end the “Day of Giving” on Monday with special messaging and calls to action for his viewers.
This unprecedented response joins The Walt Disney Company’s existing relief and rebuilding efforts, which include the recently announced $2 million cash commitment to those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
ESPN will be running public service announcements to engage their viewers in Hurricane Sandy relief efforts throughout its programming, including coverage of The New York City Marathon and Monday Night Football.
And Disney/ABC Television Group has already developed and implemented a deep portfolio of assets to generate awareness and support for the victims of Hurricane Sandy which have been shared across all of the DATG platforms. American Red Cross PSA’s have been running on ABC owned stations and affiliates throughout the country since Tuesday. From “Jimmy Kimmel Live” to “The View,” “The Chew,” “Good Morning America” and “Katie,” calls to action have been incorporated into programming, letting millions of viewers know how they can help. In addition, American Red Cross online banner ads have been on abc.com and abcnews.com.; Disney Channel and Disney Radio are running audience-appropriate American Red Cross PSA’s; and tonight, the Country Music Awards will open with a dedication to those affected by Hurricane Sandy, and will include information on how our ABC audience can contribute.
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The Walt Disney Company Commits $2 Million for Hurricane Sandy Relief and Rebuilding Efforts
BURBANK, Calif.–(BUSINESS WIRE)–The Walt Disney Company (NYSE: DIS) announced today a $2 million cash commitment to the relief and rebuilding efforts for those severely impacted by Hurricane Sandy. One million dollars will be donated to the American Red Cross for immediate, critical assistance, and another $1 million will be designated for organizations working on rebuilding efforts. In addition, Cast Member and employee eligible donations to organizations involved in disaster relief will be matched, dollar for dollar, by Disney Employee Matching Gifts: A Program of The Walt Disney Company Foundation.
“It’s hard to fathom the devastation from this storm”
“It’s hard to fathom the devastation from this storm,” said Robert A. Iger, chairman and chief executive officer of The Walt Disney Company. “Thousands of people in the hurricane’s path lost everything and face the daunting challenge of putting their lives and communities back together. We hope this helps provide immediate aid needed to get through this disaster and begin the road to recovery.”
In addition to financial assistance, Disney-ABC Television Group and ESPN will run public service announcements on ABC, ABC.com, ABCNews.com, Radio Disney, and ESPN’s family of networks encouraging viewers to support relief and rebuilding efforts.
Today’s announcement is part of Disney’s ongoing disaster preparedness and response program. As a proud sponsor of the American Red Cross Annual Disaster Giving Program, Disney provides support for disaster relief services, as well as comfort and hope to children in impacted communities.
As part of National Preparedness Month this September, the American Red Cross today announced a $1 million grant from Disney (DIS:NYSE) to help kids and families prepare for disasters and other emergencies. Disney’s investment will support the Red Cross Pillowcase Preparedness Program as well as other youth services. Disney also developed an interstitial that will air throughout the month of September on Disney Channel, which highlights simple actions kids can take to prepare for emergencies.
“We are so thankful to Disney for their support of the American Red Cross,” said Gail McGovern, president and CEO of the Red Cross. “Their generosity and collaboration is showing the public, especially our youth, how easy it is to prepare for the unexpected. Disney is helping us to prepare communities across the U.S., and they’re by our side as we respond to disasters.”
Earlier this year, Disney donated more than 100,000 Mickey Mouse plush to the Red Cross to give to children affected by disaster, who have lost everything. “The Mickey Mouse plush bring comfort to those impacted by disaster, which brings a sense of normalcy back into children’s lives,” said McGovern.
The Red Cross Pillowcase Preparedness Program — an initiative that eases children’s fears about disasters, emergencies and evacuations — will first pilot in New Orleans and Los Angeles. Children learn to pack their favorite items from home into a pillow case for easy transport, and parents learn ways to dispel their children’s concerns about evacuations.
“It’s essential for families to be prepared so kids feel safe in an unpredictable situation,” said Jay Rasulo, senior executive vice president and chief financial officer or The Walt Disney Company. “With the compassion and expertise of the Red Cross, along with Disney’s unique position to reach millions of households, together we hope to educate and empower families across the country with the tools and resources they need to feel secure in any environment.”
In addition to the grant, Disney’s Friends for Change – a global initiative that inspires kids and families to take action and make a difference in their communities – developed an interstitial that will air on Disney Channel and the Friends for Change website (Disney.com/Friends) throughout September. The spot, which features Disney Channel star and Friends for Change Ambassador Debby Ryan (“Jessie”), shows kids three easy steps to prepare for the unexpected: Get a kit, make a plan, and be informed. The spot also encourages kids to involve their community and friends in the process.
Disney is also providing support to Red Cross youth services, including youth volunteer engagement programs, and disaster services in Los Angeles; New York City; Bristol, CT; New Orleans; Orlando; and Orange County, CA.
Amid sunny skies at Disney’s Caribbean Beach Resort, nearly a hundred Disney Cast Members gathered early this morning to show their support of the American Red Cross and give a ray of hope to the people of Haiti.
Over the last few weeks, approximately 1,700 individual Walt Disney World Resort Cast Members raised more than $47,000 for the American Red Cross Haiti Relief and Development Fund through direct contributions from their paychecks. Many donations came from Cast Members who work in Disney Resorts; they have found the effort especially meaningful as many been directly impacted by the tragedy in Haiti.
“I would love to be in Haiti to help out my family and friends but until I can get there, I do what I can to help from here,” said Wendy Richard, who works as a Cast Service Specialist at Disney’s All-Star Resort. “I am very grateful for this effort and the many Cast Members who contributed together to make it their own cause,” said Richard.
In recognition of the accomplishment, a team of Resorts Cast Members joined by Kevin Myers, vice president of Resort Operations for Walt Disney World Resort, presented a check to Joel Hass, Central Florida CEO of the American Red Cross, along with a gift of more than 1,700 Mickey Mouse plush dolls – one for each Cast Member who donated – for use in their disaster relief efforts involving children. With a smile, Myers noted this is just one example of the care and compassion that Disney Cast Members show the world and each other.
“To see Disney Cast Members giving of themselves to our efforts is just wonderful,” said Joel Hass, Central Florida CEO of the American Red Cross. “This money will go to use right away in helping us in Haiti take care of victims with food, clothing, whatever they need – their immediate humanitarian needs.”
Offering to help with the American Red Cross efforts is just one of many ways that Disney Cast Members and The Walt Disney Company are extending support to the people of Haiti. The Walt Disney Company has committed $100,000 in humanitarian aid through the Red Cross International Fund to support relief efforts and is working closely with Cast Members from Haiti to accommodate their needs. Additionally, Disney VoluntEARS have been instrumental behind-the-scenes by lending their support to the “Hope for Haiti Now” telethon and Clean the World recycling efforts in Disney Resorts.
LOS ANGELES, Aug. 17 — The Walt Disney Company has donated $100,000 to the American Red Cross of Greater Los Angeles in support of the organization’s Catastrophic Disaster Plan, a disaster preparedness project to feed and shelter 250,000 people following a major disaster, such as a large scale earthquake.
The Walt Disney Company’s donation aided the Red Cross in qualifying for a $1 million challenge grant. To date, the total committed donations to the Plan are nearly $5 million dollars.
The Walt Disney Company has been a longtime supporter of the American Red Cross and local disaster efforts. During the last six years, Disney has donated more than $3.6 million for Southern California and national disaster relief efforts, including the 2008 California wildfires, Hurricane Katrina, and the 2004 tsunami in Southeast Asia. In addition, Disney donated 150,000 Mickey Mouse plush toys for the Red Cross to give to children affected by disasters.
“The American Red Cross provides life-saving support around the world, and we hope Disney’s capstone contribution will aid in its already impressive disaster preparedness program here in Southern California,” said Robert A. Iger, president and CEO, The Walt Disney Company.
Paul Schulz, CEO, American Red Cross of Greater Los Angeles, thanked The Walt Disney Company for its generous donation: “Disney is a worldwide leader in employee preparedness and visitor safety, and we are honored to partner with them in helping our communities prepare for a major disaster.”