Now that Disney (NYSE:DIS) has finally gotten its ‘TV Everywhere’ initiative off the ground, as we first reported earlier this month — with even more networks such as ABC Family on the way, along with cable providers beyond Comcast — the focus now shifts to Disney’s extensive film collection.
You really have to hand it to Disney Interactive Studios’ mobile games unit. It would have been quite acceptable enough to have simply released ‘Where’s My Water?’ and left it at that and it would still stand today as a shining example as to how mobile apps should be made.
Yet they didn’t. In the three months that followed the game’s initial release on the Apple iPhone, iPod Touch and iPad (and subsequently Android devices), Disney released three expansion packs — sixty new levels, each offering a unique element of play, all at no additional cost. Not to mention ‘Where’s My Water? Free’ which doled out a few surprises of its own.
As we announced yesterday, Disney Interactive did not disappoint when it introduced its third expansion to the amazingly popular ‘Where’s My Water?‘ app for Apple iOS and Android devices. In addition to the new chapter, ‘Stretched Thin,’ which introduces water balloons and new physics, Disney also released ‘Where’s My Water? Free‘ which features ten exclusive levels in addition to another ten levels being released over the course of ten days, beginning with yesterday. The campaign titled ’10 Days of Swampy’ leads into the New Year and will reward players who managed to Tri-Duck it with five of Swampy’s favorite levels from the premium version of the game.
Disney Mobile announced today that ‘Where’s My Water? Free’ is now available on the App Store for Apple iOS devices, Android Market and Amazon Appstore for Android. ‘Where’s My Water? Free’ features 25 exclusive levels, in addition to another two hidden levels.
Disney Mobile is also kicking off a special promotion, ‘The 10 Days of Swampy,’ in which for 10 days, beginning today, players can unlock a new level of the ‘Where’s My Water? Free’ app each day. Players who ‘Tri-Duck’ all of the new levels are immediately rewarded with ‘Swampy’s Picks,’ five of the best levels from the paid version of the game. In addition, players will be surprised with free wallpapers on January 1st, regardless of having completed the new levels.
Swampy the Gator’s perpetual quest for a bath in Disney Interactive’s ‘Where’s My Water?’ app for Apple iPhone/iPad/iPod Touch and Android devices caused some temperatures to rise yesterday as 20 new levels were introduced. The second update of its kind since the game’s release just a couple of months ago, ‘Boiling Point’ introduces the element of steam to the game along with new physics to tease players through the additional levels.
Admittedly we were a bit hasty with our take on the Disney Parks Memories App when it was first released a few days ago for the Apple iPhone and iPad 2 devices. Although it was soon pulled as we also reported, it was re-launched last night with some minor revisions, along with an Android version. After it was re-released and we were invited to experience some of the enhancements it offers when you visit specific locations, we decided to take a second look.