After a fairly successful run with The Little Mermaid, Disney will continue bringing its ‘Second Screen Live’ experience to select theaters nationwide. Beginning October 18, Disney will present Tim Burton’s The Nightmare Before Christmas just in time for Halloween. The Nightmare Before Christmas was actually the first film to receive the special treatment, which has gone through focus testing several times within the past year.
Immediate reactions were mixed at best when we first reported from the D23 Expo earlier this year that Disney will be taking its ‘Second Screen Live’ experience to theaters with The Little Mermaid beginning September 20, 2013.
Now Walt Disney Studios Home Entertainment has released a trailer promoting the event, which is the first time it has gone nationally after some prior localized trials with Tim Burton’s Nightmare Before Christmas. The ‘Second Screen Live’ experience encourages movie-goers to download a special app for their Apple iPad and bring it to the theater to engage in various activities such as sing-alongs, trivia, games and more.
As they say, the grass is always greener on the other side… of the planet. Most of us have reached some level of angst when it’s come to getting our hands on the latest and greatest game/app for the iPhone and iPad only to learn that it’s not available in your own country (territory). What is a Disney fan to do? The reality is Apple makes it so incredibly simple to bypass this restriction, you just might kick yourself once you discover how it’s done.
The Walt Disney Company today announced the recipients of its Disney Legends award for 2013, each of whom will be honored at the biennial ceremony taking place on Saturday, August 10 at 2:00 pm in the Anaheim Convention Center Arena. The event will once again be emceed by television personality Tom Bergeron and is open to all those attended the Disney D23 Expo (on a first come, first serve basis).
On the day its new Disney Junior series, ‘Sofia the First,’ launches, Disney has also released Sofia the First: Story Theater for Apple iPhone, iPod Touch and iPad devices.
The app contains two modes: the first is an interactive storybook, a retelling of the Sofia the First: Once Upon a Princess movie which is narrated by Sofia (Ariel Winter) and features audio clips from the movie as well as dozens of individual animations.
Just in time for the theatrical release of Monsters Inc 3-D on December 19, Disney Mobile Games released ‘Monsters, Inc. Run‘ last night for Apple iPhone, iPad and iOS Touch devices ($.99).
‘Monsters, Inc. Run‘ is a side-scrolling action platform adventure that has players dashing through locations from the movie as their favorite Monsters, Inc. characters. Players find themselves on a spine-tingling mission as some of the most popular scare team duos, including Mike and Sulley, to find and rescue Boo from danger.
Disney is currently looking for Apple iPad owners in the Los Angeles area to help test the new ‘Second Screen Live’ app, allowing movie-goers to interact with and experience movies in a whole new way. Beginning tonight, Disney will offer several screenings of Tim Burton’s Nightmare Before Christmas employing the app which will allow guests to ‘participate in fun challenges, speed trivia, sing-alongs and more for the chance to win prizes and play against other fans in the audience.’
With Apple’s iPad dominating the tablet population, it’s small wonder that the emerging ‘apptivity’ market has becoming increasingly competitive at an exponential rate with companies chomping at the bit to develop creative and enticing physical objects to provide additional interactivity with the iPad and its apps. Already a pioneer in the field with its Cars app and toys, Disney is once again looking to set the bar, this time with the Disney Creative Studio by eKids.
It’s not a new concept at the core, but Disney Interactive (NYSE:DIS) plans on launching a new platform dubbed ‘Disney Connected Learning’ in late 2012/2013 which will allow parents to actively monitor their child’s performance in learning-related activities. What makes this particular implementation unique is that it will run under Apple iOS and Amazon Kindle devices, along with Facebook and other platforms, and encompass more than thirty separate games throughout the year, featuring familiar Disney characters as they educate players via Disney’s Learning System. In addition, an API will be exposed that will allow third party developers to integrate Disney’s K-5 curriculum which was developed in partnership with Stanford University and the University of Georgia. The native and third party apps will allow to progressively test skills with the child and report back to a separate parent-specific app that will allow feedback on the child’s progress.
Disney Publishing Worldwide announced today the release of Frankenweenie: An Electrifying Book, based on Walt Disney Studios’ highly anticipated stop-motion animated film directed by Tim Burton, Frankenweenie, in theaters October 5, 2012. Capturing the creative process from concept to completion, the interactive book integrates videos, vibrant music, and original sketches to offer readers a fully immersive behind-the-scenes look into the making of the movie. Available on the iBookstore, this book is Disney Publishing’s first to be created with Apple’s iBooks Author.