Here it is, folks! Straight from the insert booklet to the Platinum Edition DVD of Pinocchio (which will be released on March 10), Jiminy Cricket chirping in on D23, the Official Community for Disney Fans (whatever that means!).
For a while it seemed like there were as many theories to what was behind the mysterious Are You 23? buzz campaign as there were people theorizing. Everything from the Walt Disney Company being founded in 1923 to Pixar’s 23rd birthday to 23 films being released from the vault on the fateful day (possibly all on BluRay) to some special club akin to Disneyland’s Club 33 and then some. Now the buzz all seems to be focusing on some semi-exclusive online club in which members get first access to various news, events and merchandise for a ‘modest’ annual fee. Only March 10 will know for sure, but until then, photos of these D23 pins have been making the rounds as of late.