The animated series starring Disney’s first little girl princess, “Sofia the First,” the reigning cable TV series among Kids 2-5, Girls 2-5 and Boys 2-5, has been ordered for a second season on Disney Junior, the daily programming block for preschoolers and parents on Disney Channel, as well as the burgeoning 24-hour channel, Disney Junior. The announcement was made today by Nancy Kanter, Senior Vice President, Original Programming and General Manager, Disney Junior Worldwide. In addition to its regal standing with the youngest viewers, “Sofia the First” is also the #1 preschooler cable TV series in Total Viewers and Women 18-49, a key indicator of parental approval.
“Sofia the First” stories show young viewers just what makes a real princess — the inner character of kindness, generosity, loyalty, honesty and grace. Viewers follow as Princess Sofia, an ordinary little girl, learns how to adjust to royal life after her mom marries the king.
Kanter said, “We are so proud of the strong connection our young viewers and their parents have forged with Sofia. While she and her family live in a magical make-believe world, the storytelling and relatable everyday themes have struck a chord with our audience and has created demand not only for more stories, but to extend the ‘Sofia the First’ experience beyond the screen.”
Extensions of the hit series include the illustrated storybook Sofia the First from Disney Press, and the record-breaking TV movie “Sofia the First: Once Upon a Princess” which will be released on DVD by The Walt Disney Studios today. The “Sofia the First: Story Theater” app has held the #1 spot in the iPad and iPhone Books category five of the seven weeks it has been in the marketplace, and the “Sofia the First” soundtrack from Walt Disney Records is #1 on iTunes Top 10 Children’s Albums chart and #2 on the Billboard’s Kid Albums chart. An exclusive “Sofia the First” product line is in Disney Stores and a full “Sofia the First” line including apparel and toys will launch at major retailers nationwide this summer.
“Sofia the First” is also now a prominent part of the popular “Disney Junior Live on Stage!” attraction at Disney’ Hollywood Studios in Florida and will be added to the attraction at Disney California Adventure later this month. The Sofia character is scheduled to make her Disney Parks debut this summer.
The TV series airs daily during the Disney Junior programming block on Disney Channel and on the 24-hour Disney Junior channel. The series stars the voices of Ariel Winter as Sofia, the young princess in training; Sara Ramirez as Queen Miranda, Sofia’s loyal and caring mother; Wayne Brady as Clover, Sofia’s wise-talking rabbit sidekick, and Tim Gunn as Baileywick, the castle’s royal steward. Craig Gerber (“Pixie Hollow Games”) developed the series and serves as executive producer and story editor. Jamie Mitchell (“Special Agent Oso”) is executive producer and director. John Kavanaugh (“Winnie the Pooh: Springtime with Roo”) serves as songwriter/music director and Kevin Kliesch (“Tangled Ever After”) is the composer. “Sofia the First” is a production of Disney Television Animation.
* Source: NTI, U.S. ratings, most current
To all the subjects of the Tri-Kingdom area, let it be it known that Disney Junior’s ‘Sofia the First: Once Upon A Princess’ will make its television debut on November 18 at 7:00 pm and now, thanks to the Disney Channel, we have a couple of clips from the special to share with you.
In the first clip, Sofia (voiced by Ariel Winter) is introduced to her new bedroom in the castle by the royal steward, Baileywick (voiced by Tim Gunn). Used to sharing a small room with her mother, Sofia can’t believe her eyes at her new luck:
In this next clip, Clover (voiced by Wayne Brady) explains to Sofia — in song — why it is that small, furry woodland creatures are so eager to help out the princesses with their chores throughout the years.
Created for kids age 2-7 and their parents/caregivers, and starring the voices of Ariel Winter, Sara Ramirez, Wayne Brady and Tim Gunn, Sofia the First: Once Upon A Princess introduces Sofia, an average girl whose life suddenly transforms when her mother marries the king of Enchancia and she becomes a princess. Sofia soon discovers that looking like a princess isn’t all that difficult, but displaying honesty, loyalty, courage, independence, compassion and grace is what makes one truly royal.
Disney Junior has quietly launched a microsite at sofiathefirst.com in anticipation of its first original Disney princess, ‘Sofia the First.’ An original movie is set to premiere on November 18, 2012 at 7 pm ET on Disney Channel, to be followed by a series commencing in spring 2013.
The movie/series follows the adventures of Sofia (voiced by ‘Modern Family’s’ Ariel Winter) as she adapts to becoming a princess after her mother, Queen Miranda (Sara Ramirez) weds King Roland II of Enchancia and gains an instant family in the form of twin step-siblings James and Amber (who is the eldest by seven minutes). Enrolled at Royal Prep (with headmistresses Flora, Fauna and Merryweather), Sofia must learn what it takes to become a princess, all the while dealing with the jealousy of step-sister Amber, the evil-doings of the sorcerer Cedric (and his pet raven Wormwood) and keeping the secret that she can talk with animals thanks to the Amulet of Avalor presented to her by the King. Inside the castle, Sofia’s best friend is a rabbit named Clover (voiced by Wayne Brady) while her best friends she moved away from are Ruby and Jade. Also appearing on the series is Baileywick, the royal steward (voiced by Tim Gunn) as well as occasional surprise visits from classic Disney princesses such as Cinderella.
Produced by Disney Television Animation, the series was developed by Craig Gerber (Pixie Hollow Games) who also wrote the movie. Jamie Mitchell (‘Special Agent Oso’) serves as both Executive Producer and Director on the series. Gerber is Co-Executive Producer and serves as the Story Editor.