Disney Infinity Launch Pushed Beyond ‘Monsters University’ … and ‘Lone Ranger’
Earlier this evening, the New York Times broke the news that Disney Infinity will no longer be released in June as previously announced, but has been pushed back to August 18 domestically, with a European release a couple of days later.
The move, according to the article, was one based on market and positioning, suggesting retailers were receptive to the product and offering valuable shelf space for it but wanted it closer to the holiday season.
While the article gives the impression that Disney Interactive feels the move will be better overall for its bottom line (at least come 2014), it also introduces some doubts as well.
For starters, the article focuses on how far Disney Infinity will trail Pixar’s Monsters University, which it was originally going to be released with in tandem. However, there is another title Disney Infinity was set to promote at launch, that being Jerry Bruckheimer’s The Lone Ranger with Johnny Depp and Armie Hammer. Although not yet officially announced by Disney Interactive, the Lone Ranger is believed to be the promised mysterious second playset available at launch. An image of the first wave of the Disney Infinity power disc package supports that theory, with images of Tonto and the Lone Ranger prominently featured along with the (mostly) known remaining figures at launch.
In short, whereas players would have been introduced to the world of The Lone Ranger a few weeks prior to its theatrical release date of July 3, now Disney Interactive will have to hope that the movie is entertaining enough to its audience that they’ll want to purchase the play set at an additional cost several weeks later.
The shelf date also brings Disney Infinity closer to the launch date of PlayStation 4, which is not known to support the Disney Infinity platform as of yet (more surprise announcements, anyone?) as Sony has already acknowledged that the PS4 won’t be backwards compatible with PS3 titles.
If in fact the push is at the behest of retailers, one thing is clear: Disney is ready to play ball. Although it’s not a traditional outlet for video games for obvious reasons, we are told Disney Store will be carrying Disney Infinity both online and in-store and Disney clearly could’ve easily had the upper hand in the retail battle by simply making it a Disney Store exclusive until the big boys decide to jump in.
Categories: Video Games Tags: Armie Hammer, Disney Infinity, Gaming, Johnny Depp, Lone Ranger, Nintendo, Nintendo Wii, Nintendo Wii U, PlayStation, PS3, PS4, The Lone Ranger, Video Games, Wii, Wii U
WATCH: ‘Lone Ranger’ Extended Sneak Peek from Super Bowl XLVII
During the CBS Super Bowl pre-show, Walt Disney Studios shared an extended sneak peek at its upcoming action adventure film, The Lone Ranger.
In addition to the preview, Walt Disney Studios and SUBWAY restaurants launched the ‘Who Will You Ride With on Game Day’Sweepstakes. To enter, follow @LoneRanger on Twitter and answer trivia questions about the sneak peek, using #LONERANGER in the reply. All correct entries will be entered in a blind drawing for a chance to win a prize pack, such as Kawasaki helmets, SUBWAY® gift cards, and more. Each prize pack includes two prizes, one each for ‘You and Your Kemosabe.’ The sweepstakes will end February 4, 2013, at 3:00 p.m. PST. Entries will also be accepted via email to [email protected]
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
The Lone Ranger also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter.
A Disney/Jerry Bruckheimer Films presentation, The Lone Ranger is directed by Gore Verbinski and produced by Jerry Bruckheimer and Gore Verbinski, with screen story by Ted Elliott & Terry Rossio and Justin Haythe and screenplay by Justin Haythe and Ted Elliott & Terry Rossio. The Lone Ranger releases in U.S. theaters on July 3, 2013.
Sneak peeks at Oz the Great and Powerful and Marvel’s Iron Man 3 are also expected during the game.
Categories: Movies Tags: Armie Hammer, Contest, Films, Helena Bonham Carter, Jerry Bruckheimer, Johnny Depp, Lone Ranger, Movies, Sweepstakes, The Lone Ranger
‘The Lone Ranger’ New Hi-Res Still: Silver Strikes Tonto
Rule number one: Never take off the mask.
In anticipation of the extended sneak peek at The Lone Ranger airing during the Super Bowl XLVII pre show this Sunday, Walt Disney Studios has provided us with this brand new still featuring Tonto (Johnny Depp) not quite yet grasping the concept of personal space when it comes to the title character’s horse, Silver. Meanwhile, the not-yet-masked John Reid (Armie Hammer) lurks in the background, gun pointed at Tonto.
The image has also been added to the beginning of our gallery of stills from the film below. As always, click on any of the thumbnails below to see a larger version. Clicking on the resize arrow will show the image at its original resolution.
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto recounts the untold tales that transformed John Reid, a man of the law, into a legend of justice — taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
The Lone Ranger also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter. The Lone Ranger rides into theaters on July 3, 2013.
Categories: Movies Tags: Armie Hammer, Helena Bonham Carter, Jerry Bruckheimer, Johnny Depp, Lone Ranger, Movies, The Lone Ranger
‘The Lone Ranger’ New Poster, Extended Sneak Peek Announcement
Disney announced today that they will be debuting a brand-new :90 sneak peek for the highly anticipated Disney/Jerry Bruckheimer Films summer blockbuster The Lone Ranger on Sunday, February 3, during the CBS Pregame Show 2:00 PM EST. In conjunction with the release of the new footage, Disney will hold a sweepstakes that offers participants a chance to win prizes provided by SUBWAY® restaurants and Kawasaki.
To participate in The Lone Ranger ‘Who Will You Ride With on Game Day’ Sweepstakes* and get a chance to win prizes for ‘You and Your Kemosabe,’ tune in and follow @LoneRanger on Twitter. For a chance to win, after the sneak peek airs answer trivia questions about the spot correctly and use #LONERANGER in the reply. All correct entries will be entered in a blind drawing for a chance to win a prize pack, such as Kawasaki helmets, SUBWAY® gift cards, and more. Each prize pack includes two prizes, one each for ‘You and Your Kemosabe.’ The sweepstakes will end February 4, 2013, at 3:00 p.m. PST. Entries will also be accepted via email to [email protected]
Starting today, fans can also text RANGER to Disney** (347639) to receive a Tune In reminder to watch The Lone Ranger new footage debut during the CBS Pregame Show and, in addition, receive updates on The Lone Ranger.
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice—taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
The Lone Ranger also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter.
A Disney/Jerry Bruckheimer Films presentation, The Lone Ranger is directed by Gore Verbinski and produced by Jerry Bruckheimer and Gore Verbinski, with screen story by Ted Elliott & Terry Rossio and Justin Haythe and screenplay by Justin Haythe and Ted Elliott & Terry Rossio. The Lone Ranger releases in U.S. theaters on July 3, 2013.
Categories: Movies Tags: Armie Hammer, Football, Jerry Bruckheimer, Johnny Depp, Lone Ranger, Movies, Super Bowl, The Lone Ranger
‘The Lone Ranger’ Prop on Display at Walt Disney World
After a recent refurbishment at its Studio Backlot Tour, guests at the Walt Disney World Resort in Orlando, Florida now have the opportunity to preview a prop from the upcoming action adventure film, The Lone Ranger, from Walt Disney Studios and Jerry Bruckheimer.
The prop featured in the attraction, which takes guests ‘behind the scenes’ the world of filmmaking, appears to be the top portion of a courthouse which has seen better days, bears only a hint of what it once proclaimed: ‘Justice for all.’
From producer Jerry Bruckheimer and director Gore Verbinski, the filmmaking team behind the blockbuster Pirates of the Caribbean franchise, comes Disney/Jerry Bruckheimer Films’ The Lone Ranger, a thrilling adventure infused with action and humor, in which the famed masked hero is brought to life through new eyes. Native American spirit warrior Tonto (Johnny Depp) recounts the untold tales that transformed John Reid (Armie Hammer), a man of the law, into a legend of justice — taking the audience on a runaway train of epic surprises and humorous friction as the two unlikely heroes must learn to work together and fight against greed and corruption.
The Lone Ranger also stars Tom Wilkinson, William Fichtner, Barry Pepper, James Badge Dale, Ruth Wilson and Helena Bonham Carter and will debut in theaters on July 3, 2013.
Categories: Movies Tags: Armie Hammer, Cinema, Disney World, Films, Jerry Bruckheimer, Johnny Depp, Movie News, Movies, The Lone Ranger, TLR, Walt Disney World, WDW


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