ESPN Acquires Real-Time Virtual Image Technology from PVI Virtual Media Services
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ESPN has acquired substantially all of the intellectual property of PVI Virtual Media Services, located in Lawrenceville, New Jersey. The acquisition will augment ESPN’s innovative use of virtual technology across its multiple platforms. Under this agreement, ESPN will hire substantially all of the highly-talented staff of engineers who have developed many of PVI’s virtual innovations. As a result of the transaction, ESPN will hold the rights to substantially all of PVI’s intellectual property including intellectual property which relates to virtual insertion, player tracking, iTV applications as well as 3D graphics development. In addition, certain rights to PVI’s technology have been separately sold to a third party.
DisneyChannel.com Offers Halloween Costume Augmented Reality Experience
This month, DisneyChannel.com lets users celebrate Halloween early with its “October Takeover” initiative, an augmented reality experience that gives kids the chance to be a virtual character from eight popular Disney Channel series.
A multiplatform digital and programming event, Disney Channel’s October Takeover starts online at www.DisneyChannel.com/Halloween where kids, with their parents’ permission, can digitally recreate themselves in virtual Halloween costumes representing some of their favorite Disney Channel characters such as “Hannah Montana,” Agent P from “Phineas and Ferb” and Sicky Vicky from “Sonny With A Chance,” among others. Trying on a costume is as easy as sitting in front of a webcam or uploading a photo. The Halloween-themed site instantly adds a costume over the image and allows webcam users to create a 15-second video. Participants have the opportunity to have their videos and photos featured on Disney Channel’s site or on-air throughout the month of October.
Hallmark Introduces New Disney Augmented Reality Greeting Cards for Father’s Day, Birthdays
Since they were first introduced for Valentine’s day, Hallmark has been steadily growing its offering of augmented reality greeting cards. By purchasing the cards in-store, the recipient can download special software specific to the card (Windows only) and use their webcam to produce an interactive augmented reality visual featuring their favorite characters.
Pictured on the top are new Father’s Day cards featuring Disney/Pixar’s Finding Nemo and Disney’s The Lion King and are available at most Hallmark stores. The cards on the bottom feature characters from Disney/Pixar’s Toy Story and the Disney Princesses and are available exclusively at Walmart. To see pictures of all of the available cards, visit the Hallmark augmented reality card website.
Toyify Yourself with New ‘Toy Story 3′ Website, ToyStoryToyCreator.com
I confess when I first was alerted to the site that it really seemed like not much more than a glorified Mii creator (a built-in avatar-creator for the Nintendo Wii), albeit with great graphics and cute animations. But the truth is that once you get through the fun of building a toy version of yourself (or anyone else you may or may not know), the really cool stuff happens at the new brand new Toy Story 3 website, ToyStoryToyCreator.com.
Preview the ‘Wizarding World of Harry Potter’ Now via Augmented Reality
Today, Universal Orlando Resort and USA TODAY, the nation’s top-selling print newspaper, partnered to provide the first-ever augmented reality map of the world’s most highly anticipated theme park experience – The Wizarding World of Harry Potter at Universal Orlando Resort. With just a computer, webcam and the newspaper, you can make this one-of-a-kind experience appear before your eyes.
Augmented Reality blends real-life environments with computer animation allowing you to explore things in a completely new way. For the first time, guests can explore The Wizarding World of Harry Potter in a unique way – before experiencing it first hand.
Hallmark Introduces ‘Augmented Reality’ Greeting Cards for Valentine’s Day
Hallmark introduced a new line of greeting cards today using what’s come to be known as augmented reality. The greetings cards, while fully functional as traditional cards, offer a unique and innovative experience by allowing the recipient to use the card as a platform for a 3D animated sequence come to life right before their eyes.
Disney fans may recognize this as the same technology that Disneyland pushed heavily last summer with the Fantasmic! Dragon and the Become a Villain game.
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