D23 Expo: Hewlett-Packard to Showcase Aurasma Augmented Reality Technology

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Aurasma by HPBriefly appearing on the official D23 Expo website prior to its removal, Hewlett-Packard (the expo’s sorcerer sponsor) advertised that it will be bringing its augmented reality experience, Aurasma to the show.

Throughout the show floor, there will be several opportunities to experience the app, indicated by the Aurasma A-shaped icon. By scanning the icon, an ‘aura’ will be revealed through the app. According to the supplied description, ‘auras can be as simple as a video and a link to a web page or as complex as a lifelike 3D animation.’

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