Hallmark introduced a new line of greeting cards today using what’s come to be known as augmented reality. The greetings cards, while fully functional as traditional cards, offer a unique and innovative experience by allowing the recipient to use the card as a platform for a 3D animated sequence come to life right before their eyes.
Hallmark UK is poised to take the greeting card business to the next level this February when it unveils the UK’s first ever video greeting card. With a limited edition of only 1500, the Valentine’s Day card features a video of five classic Disney romantic moments from films including Lady and the Tramp, Beauty and the Beast, Sleeping Beauty and Aladdin which plays when the card is opened.
Available at Clintons Cards locations throughout the UK, the video greeting card will retail for a little over $30 US.
A lot of the focus of the panel appears to have been on Ponyo and the upcoming Toy Story 1 & 2 in 3D double-feature and – of course – Toy Story 3.
Attendees were shown clips from Toy Story 2 in 3D as well as a preview of Prep & Landing, the first television special produced for ABC by Walt Disney Animation Studios, coming later this year.
Release date set as February 12, 2010. No further details are currently available.
Update: The film has been pushed back to 2011. No date has been set as of yet.