Hallmark Introduces ‘Augmented Reality’ Greeting Cards for Valentine’s Day

Hallmark introduced a new line of greeting cards today using what’s come to be known as augmented reality. The greetings cards, while fully functional as traditional cards, offer a unique and innovative experience by allowing the recipient to use the card as a platform for a 3D animated sequence come to life right before their eyes.

Disney fans may recognize this as the same technology that Disneyland pushed heavily last summer with the Fantasmic! Dragon and the Become a Villain game.

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Hallmark UK Offers Limited Edition of Disney Video Greeting Cards for Valentine’s Day

Hallmark UK is poised to take the greeting card business to the next level this February when it unveils the UK’s first ever video greeting card. With a limited edition of only 1500, the Valentine’s Day card features a video of five classic Disney romantic moments from films including Lady and the Tramp, Beauty and the Beast, Sleeping Beauty and Aladdin which plays when the card is opened.

Available at Clintons Cards locations throughout the UK, the video greeting card will retail for a little over $30 US.

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Disney at San Diego Comic-Con, Day Two: Disney Animation Panel

The Disney Animation Panel at San Diego Comic-ConAlso led by Patton Oswalt, the Disney Animation Panel brought together several of the directors from Walt Disney Animation, Disney/Pixar and even Japan’s legendary animated filmmaker Hayao Miyazaki.

A lot of the focus of the panel appears to have been on Ponyo and the upcoming Toy Story 1 & 2 in 3D double-feature and – of course – Toy Story 3.

Attendees were shown clips from Toy Story 2 in 3D as well as a preview of Prep & Landing, the first television special produced for ABC by Walt Disney Animation Studios, coming later this year.

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